Your 100 Digital Questions
Launch of the Digital Heritage Hub
Thursday 28 April 2022, 10am-12.30pm, online
Digital Heritage Hub is a new resource hub that will be answering the heritage sector’s top 100 digital questions. Join us at this launch event to find out how the Digital Heritage Hub can help you and your heritage organisation. There will be practical sessions that will provide inspiration, motivation and a chance to network. Find out more about this event.
Event timetable
This free online training event includes three sessions:
10am-10.30am ― Session 1
Launch of the Digital Heritage Hub
Josie Fraser, Head of Digital Policy for the National Lottery Heritage Fund will formally launch the Digital Heritage Hub and explain the thinking behind this new resource hub for small to medium-sized heritage organisations.
How the Digital Heritage Hub can help you embed digital within your small to medium-sized heritage organisation
Cath Hume, CEO of the Arts Marketing Association, will explain the ways in which the Digital Heritage Hub will help you embed digital throughout your heritage organisation.
10.45am-11.30am ― Session 2
How digital engagement can help your organisation build audience loyalty
Trish Thomas, Head of Digital Innovation at the Museum of London will explore how digital engagement can help your heritage organisation build audience loyalty.
In this session Trish will cover the following:
— What is a customer? The value of physical versus digital audiences
— Why personas are important
— Mapping the digital visitor/audience lifecycle and lifetime value
— Owned versus Earned versus Paid digital channels ― goals for each visitor touch point
— Long term versus short term goals for your digital engagement channels
11.45am-12.30pm ― Session 3
How to get the most from your digital content on social media
In this session, Programme Manager Sarah Shaw will share hints and tips on how to get the most from your digital content on social media. From creating a digital content plan to getting to grips with social media moments, Sarah will showcase highlights from 40 resources produced by the Heritage Digital Consortium.
This will be followed by a roundtable featuring representatives from across the heritage sector, as they share their experiences of creating great social media. This will be chaired by Delphine Jasmin-Belisle, Head of Development and Membership at the Heritage Alliance.
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