Digital Heritage Hub

Across four themes we answer small to medium-sized heritage organisation’s most pressing and frequently asked digital questions

Theme 1

A face of a young, black woman stares directly at us. Her hands clasp her head with her little fingers placed on either side of her nose. Her face is brightly painted with many different colours of paint.

Digital engagement and activities

Theme 2

A bearded man wearing dark glasses looks at his phone.

Finding, creating, sharing and archiving digital content

Theme 3

Digital leadership and organisational development

Theme 4

Open laptop with user looking at screen.

Business models and recovery planning

Featured questions

A horizontal bookshelf displaying spines of old books

Photo by Annie Spratt on Unsplash

19. How can I use segmentation to understand my audiences?

Theme 1: Digital engagement

Image of eight arms in bright coloured jumpers reaching in to form a pile of hands.

Photo by Hannah Busing on Unsplash

32. How do we ensure that people are at the heart of the our heritage organisation’s digital stories?

Theme 2: Digital Content

Group looking at a painted portrait of William Shakespeare

Image by Ioan Said ©

70. How might we go about collecting oral histories digitally and establishing consent?

Theme 3: Digital leadership

A bridge and skyscrapers illuminated at night

Image by James Newton ©

82. How can we maximise existing assets digitally and how can these be used to develop new revenue streams?

Theme 4: Business models

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Most read this week

The red brink frontageof Nuneaton Museum and Art Gallery. Flowers edge the path

Nuneaton Museum & Art Gallery

How a local museum used data and insight to develop a focused digital content plan

Theme 1: Digital engagement

Coming soon

End of June
Join us for a free webinar that will focus on Digital Leadership and Digital Planning. Sign-up to the Digital Heritage Hub mailing list and we’ll send you more details.

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An illustration of an open laptop, a notebook, a phone, a pair of specs and a cup of coffee

New this month

The AMA have published a new website toolkit for heritage organisations. This guide takes you through consultation, design, key functionality and accessibility features.

Find out more about the toolkit

Digital Heritage Hub is managed by Arts Marketing Association (AMA) in partnership with The Heritage Digital Consortium and The University of Leeds. It has received Department for Digital, Culture, Media and Sport (DCMS) and National Lottery funding, distributed by The Heritage Fund as part of their Digital Skills for Heritage initiative. Digital Heritage Hub is free and answers small to medium sized heritage organisations most pressing and frequently asked digital questions.

100 digital questions anwsered