Digital heritage audience development

Audience development

This is a free online resource collection for heritage professionals that brings the collective intelligence of the sector together in one place, by you, for you.

Image courtesy of Big Pit National Coal Museum © National Museum Wales.

Resources

Image of a man building inside an boat hull
Image courtesy of Skylark IX Recovery Trust ©
Case studies

How digital has helped the delivery of a community project ― Skylark IX’s digital story

Band playing on a stage in a church.
St Patrick’s Day Live event, St Joseph’s Church, Belfast. Image courtesy of Sailortown Regeneration©. Photograph by Joe Carberry.
Case studies

Bringing music to people with live streaming ― Sailortown Regeneration’s digital story

Image of a steam train No. 46203.
Image courtesy of Princess Royal Class Locomotive Trust ©
Case studies

Using digital collections to educate, inform and motivate

How a very small museum is using digital to tell its big story
Image courtesy of Richard Jefferies Museum ©
Case studies

How a very small museum is using digital to tell its big story

How to build a WordPress website
Photo by Stephen Phillips on Unsplash.
Webinars and films

How to build a WordPress website

Squarespace, Wix or WordPress? — choosing the right content management system to build your website
Photo by Webfactory Ltd on Unsplash.
Webinars and films

Squarespace, Wix or WordPress? — choosing the right content management system to build your website

Producing multimedia content on a budget
Photo by Kushagra Kevat on Unsplash.
Webinars and films

Producing multimedia content on a budget

Website usability and writing for the web
Photo by Kat Stokes on Unsplash.
Webinars and films

Website usability and writing for the web

Analytics — using data to plan content and engage audiences
Photo by Stephen Phillips - Hostreviews.co.uk on Unsplash.
Webinars and films

Analytics — using data to plan content and engage audiences

Heritage Open Days at Hereford Cathedral Sept 2020
Hereford Cathedral welcoming visitors to Heritage Open Days 2020. ©Hereford Cathedral.
Case studies

Digital audience engagement during a heritage project … and a pandemic

Braille reader for computer
Photo by Sigmund on Unsplash.
Webinars and films

Accessible websites and delivery — getting started

Post-its on a whiteboard for planning.
Photo by Startae Team on Unsplash.
Webinars and films

Effective fundraising strategy

Open laptop with user looking at screen.
Photo by Austin Distel on Unsplash.
Webinars and films

Creating online content for fundraising

Social media essentials
Image by dole777 on Unsplash.
Webinars and films

Social media essentials

Person sitting in a theatre auditorium with laptop open
© AMA Digital Marketing Day 2019. Photo Lewis Roden.
Webinars and films

Digital Audience Development

Group of people taking part in an activity.
AMA conference 2019 © Marion Botella
Webinars and films

Digital Access and Inclusion — Getting started

eCommerce: Getting started
Image by Negative Space courtesy of Pexels.
Webinars and films

eCommerce: Getting started

The Digital Heritage Lab is a project managed by the Arts Marketing Association (AMA) in partnership with Arts Fundraising & Philanthropy, One Further and the Collections Trust and funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative. It is a free programme for small and medium sized heritage organisations seeking to develop their digital capabilities and capacity.