Digital heritage audience development

Audience development

This is a free online resource collection for heritage professionals that brings the collective intelligence of the sector together in one place, by you, for you.

Image courtesy of Big Pit National Coal Museum © National Museum Wales.

Resources

A young boy in a blue top and yellow hat uses a blue magnifying glass to look closer at a tea scale.
A young boy uses a magnifying glass to look closer at a tea scale. © Photo Steve Carse.
Case studies

How the events of the past year gave a museum the opportunity to improve their digital foundations

Covid secure boom pole in action during recording of Podtours podcast
Covid-19 secure boom pole in action during recording of Podtours podcast. Image courtesy of St Mellitus Organ Restoration Project © Photo Charlotte Wilson.
Case studies

Using podcasts to engage with new audiences

A Positive Post-Pandemic: More Engagement, Bigger Audiences, Better Accessibility
A memorial sculpture in Manchester dedicated to those that worked at Bradford Pit ― subject of one of Working Class Movement Library's online talks.
Case studies

A Positive Post-Pandemic: More Engagement, Bigger Audiences, Better Accessibility

Using digital to support your in-person learning offer after reopening
Photo by James Lee on Unsplash.
Webinars and films

Using digital to support your in-person learning offer after reopening

Reaching digitally excluded audiences
Liverpool Everyman Theatre facade © AMA
Webinars and films

Reaching digitally excluded audiences

How online events had a positive impact on audience engagement and donations for a small heritage organisation
The reconstituted cutaway view of the first Rose, by William Dudley, incorporating material by Jon Greenfield and C. Walter Hodges, taken from the guidebook, ‘The Rose, Bankside’s first theatre 1587’. Image courtesy of The Rose Theatre Trust.
Case studies

How online events had a positive impact on audience engagement and donations for a small heritage organisation

How a local museum used data and insights to develop a focused digital content plan
Image courtesy of Nuneaton Museum & Art Gallery ©
Case studies

How a local museum used data and insights to develop a focused digital content plan

How digital can support the volunteering journey
Image courtesy of Skylark IX Recovery Trust ©
Webinars and films

How digital can support the volunteering journey

How to plan a successful social media campaign
Photo by Rami Al-zayat on Unsplash.
Webinars and films

How to plan a successful social media campaign

How to create video content for your social media channels
Photo by Nathan Dumlao on Unsplash.
Webinars and films

How to create video content for your social media channels

How to use emails more effectively — email marketing best practice
Photo by Brett Jordan on Unsplash
Webinars and films

How to use emails more effectively — email marketing best practice

Website navigation — putting user experience first
Photo by Grabstar.io on Unsplash.
Webinars and films

Website navigation — putting user experience first

How to expand the functionality of your WordPress website
Photo by Striving Blogger on Unsplash.
Webinars and films

How to expand the functionality of your WordPress website

How to tell your organisation’s story if you don’t have a collection
Photo by Andrew Seaman on Unsplash.
Webinars and films

How to tell your organisation’s story if you don’t have a collection

Smart mobile phone with Facebook next to a laptop
Photo by Timothy Hales Bennett on Unsplash.
Webinars and films

How to develop a digital engagement strategy that works for your organisation

Image of bowl with We will not have home rule written at the bottom.
We will not have home rule bowl. From the ‘Dividing Ireland’ exhibition. Image courtesy of Tower Museum ©
Case studies

Revealing hidden collections through digital engagement

Image of a man building inside an boat hull
Image courtesy of Skylark IX Recovery Trust ©
Case studies

How digital has helped the delivery of a community project ― Skylark IX’s digital story

Band playing on a stage in a church.
St Patrick’s Day Live event, St Joseph’s Church, Belfast. Image courtesy of Sailortown Regeneration©. Photograph by Joe Carberry.
Case studies

Bringing music to people with live streaming ― Sailortown Regeneration’s digital story

Image of a steam train No. 46203.
Image courtesy of Princess Royal Class Locomotive Trust ©
Case studies

Using digital collections to educate, inform and motivate

How a very small museum is using digital to tell its big story
Image courtesy of Richard Jefferies Museum ©
Case studies

How a very small museum is using digital to tell its big story

How to build a WordPress website
Photo by Stephen Phillips on Unsplash.
Webinars and films

How to build a WordPress website

Squarespace, Wix or WordPress? — choosing the right content management system to build your website
Photo by Webfactory Ltd on Unsplash.
Webinars and films

Squarespace, Wix or WordPress? — choosing the right content management system to build your website

Webinar: Producing multimedia content on a budget
Photo by Kushagra Kevat on Unsplash.
Webinars and films

Webinar: Producing multimedia content on a budget

Website usability and writing for the web
Photo by Kat Stokes on Unsplash.
Webinars and films

Website usability and writing for the web

Analytics — using data to plan content and engage audiences
Photo by Stephen Phillips - Hostreviews.co.uk on Unsplash.
Webinars and films

Analytics — using data to plan content and engage audiences

Heritage Open Days at Hereford Cathedral Sept 2020
Hereford Cathedral welcoming visitors to Heritage Open Days 2020. ©Hereford Cathedral.
Case studies

Digital audience engagement during a heritage project … and a pandemic

Braille reader for computer
Photo by Sigmund on Unsplash.
Webinars and films

Accessible websites and delivery — getting started

Post-its on a whiteboard for planning.
Photo by Startae Team on Unsplash.
Webinars and films

Effective fundraising strategy

Open laptop with user looking at screen.
Photo by Austin Distel on Unsplash.
Webinars and films

Creating online content for fundraising

Webinar: Social media essentials
Image by dole777 on Unsplash.
Webinars and films

Webinar: Social media essentials

Person sitting in a theatre auditorium with laptop open
© AMA Digital Marketing Day 2019. Photo Lewis Roden.
Webinars and films

Digital Audience Development

The Digital Heritage Lab is a project managed by the Arts Marketing Association (AMA) in partnership with Arts Fundraising & Philanthropy, One Further and the Collections Trust and funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative. It is a free programme for small and medium sized heritage organisations seeking to develop their digital capabilities and capacity.