Audience development
This is a free online resource collection for heritage professionals that brings the collective intelligence of the sector together in one place, by you, for you.
Image courtesy of Big Pit National Coal Museum © National Museum Wales.
Resources
A young boy uses a magnifying glass to look closer at a tea scale. © Photo Steve Carse.
case-study
How the events of the past year gave a museum the opportunity to improve their digital foundations
Covid-19 secure boom pole in action during recording of Podtours podcast. Image courtesy of St Mellitus Organ Restoration Project © Photo Charlotte Wilson.
case-study
Using podcasts to engage with new audiences
A memorial sculpture in Manchester dedicated to those that worked at Bradford Pit ― subject of one of Working Class Movement Library's online talks.
case-study
A Positive Post-Pandemic: More Engagement, Bigger Audiences, Better Accessibility
Photo by James Lee on Unsplash.
webinar
Using digital to support your in-person learning offer after reopening
The reconstituted cutaway view of the first Rose, by William Dudley, incorporating material by Jon Greenfield and C. Walter Hodges, taken from the guidebook, ‘The Rose, Bankside’s first theatre 1587’. Image courtesy of The Rose Theatre Trust.
case-study
How online events had a positive impact on audience engagement and donations for a small heritage organisation
Image courtesy of Nuneaton Museum & Art Gallery ©
case-study
How a local museum used data and insights to develop a focused digital content plan
Image courtesy of Skylark IX Recovery Trust ©
webinar
How digital can support the volunteering journey
Photo by Nathan Dumlao on Unsplash.
webinar
How to create video content for your social media channels
Photo by Brett Jordan on Unsplash
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How to use emails more effectively — email marketing best practice
Photo by Ofspace Digital Agency on Unsplash
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Website navigation — putting user experience first
Photo by Striving Blogger on Unsplash.
webinar
How to expand the functionality of your WordPress website
Photo by Andrew Seaman on Unsplash.
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How to tell your organisation’s story if you don’t have a collection
Photo by Timothy Hales Bennett on Unsplash.
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How to develop a digital engagement strategy that works for your organisation
We will not have home rule bowl. From the ‘Dividing Ireland’ exhibition. Image courtesy of Tower Museum ©
case-study
Revealing hidden collections through digital engagement
Image courtesy of Skylark IX Recovery Trust ©
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How digital has helped the delivery of a community project ― Skylark IX’s digital story
St Patrick’s Day Live event, St Joseph’s Church, Belfast. Image courtesy of Sailortown Regeneration©. Photograph by Joe Carberry.
case-study
Bringing music to people with live streaming ― Sailortown Regeneration’s digital story
Image courtesy of Princess Royal Class Locomotive Trust ©
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Using digital collections to educate, inform and motivate
Image courtesy of Richard Jefferies Museum ©
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How a very small museum is using digital to tell its big story
Photo by Webfactory Ltd on Unsplash.
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Squarespace, Wix or WordPress? — choosing the right content management system to build your website
Photo by Stephen Phillips - Hostreviews.co.uk on Unsplash.
webinar
Analytics — using data to plan content and engage audiences
Hereford Cathedral welcoming visitors to Heritage Open Days 2020. ©Hereford Cathedral.
case-study
Digital audience engagement during a heritage project … and a pandemic
The Digital Heritage Lab is a project managed by the Arts Marketing Association (AMA) in partnership with Arts Fundraising & Philanthropy, One Further and the Collections Trust and funded by The National Lottery Heritage Fund as part of the Digital Skills for Heritage initiative. It is a free programme for small and medium sized heritage organisations seeking to develop their digital capabilities and capacity.
