Digital copywriting is an artform — and one that’s tricky to master.

From 280-character tweets to website copy, the breadth of content marketers are asked to write is staggering. Throw into the mix a variety of platforms and audiences, tone of voice and accessibility, all whilst trying to capture and engage people’s attention, and our copy becomes the hardest working thing we create (on a daily basis).

So where do we start with all of this and how do we get the results we want from our hard work?

Below you can find a selection of resources, based on the topics explored throughout Digital Copywriting Day from writing effective Calls To Action to microcopy, from compelling social media posts to wired words that work.