AMA Conference 2020

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Treasury of arts activities for older people front cover

Treasury of arts activities for older people. Volume 2.

A second edition of a treasury of arts activities for older people. 52 activities, accessible and creative,  for use with older people in any setting. Published by The Baring Foundation. Written by Liz Postlethwaite.


Published: 2022 | Resource type: Guide/tools

Creatively minded report cover

Creatively Minded and Heritage

How can heritage and creativity support mental health? This report commissioned by the Baring Foundation and produced by the Restoration Trust showcases work from 18 heritage and arts organisations using a wealth of heritage assets, and the creativity of artists, to improve mental health and community connections.


Published: 2021 | Resource type: Research

A man's hand reaches out covering most of his face

Using creative self expression to support mental wellbeing

Creative People and Places Hounslow take us through ‘Walking with the Unseen’, a project led by local people with no specialised experience of arts and cultural leadership. It shares how by working together and deliberating the issues that they identified locally, they developed an idea that tackled the huge subject of mental health in a ... Read more


Published: 2020 | Resource type: Case studies

A field of flowers against a row of tress with a blue sky.

Culture, Health and Wellbeing Alliance: Practitioner support resources

A range of ideas, opportunities and networks focussed on supporting the wellbeing of cultural practitioners. Curated by the Culture, Health and Wellbeing Alliance.


Published: 2022 | Resource type: Guide/tools

Report cover with an illustration of a woman sitting cross-legged

From surviving to thriving: building a model for sustainable practice in creativity and mental health

This report is the result of a six-month project funded by the Baring Foundation, to understand how to help more people and organisations using creativity to support mental health to survive and thrive. Written by Victoria Hume and Minoti Parikh for the Culture Health and Wellbeing Alliance.


Published: 2022 | Resource type: Research

Case study: Learning to pivot and finding new ways to engage with communities

Rob Lawson, Press Officer at The Cultural Spring takes us through how their team quickly pivoted their methods of delivery in response to Covid-19. Find out how they contributed to the improved wellbeing of participants, enhanced connections and also supported local artists and creative practitioners.  


Published: 2022 | Resource type: Case studies

A man opens a large case in a darkened store room

A guide to running digital heritage wellbeing projects

Engagement with heritage can have a hugely positive impact on our physical, social and mental wellbeing. Based on their learning and experience during their successful project ‘Lost and Found’,  Wessex Archaeology have created a guide to help you prepare and deliver a digital heritage wellbeing project.


Published: 2021 | Resource type: Guide/tools

Auriel Majumdar

Podcast: Auriel Majumdar – surviving and thriving in change

Hannah Mason, Head of Social Entrepreneur Support, Creative United talks to creative coach, Auriel Majumdar about surviving and thriving in change. One of a series of AMAculturehive podcasts commissioned for The Learning Lounge, AMA Arts Marketing Festival 2020.


Published: 2020 | Resource type: Podcasts

Podcast: Kat François – communicating challenging topics

Hannah Mason, Head of Social Entrepreneur Support, Creative United talks to performance poet and writer, Kat François about communicating challenging topics.   One of a series of AMAculturehive podcasts commissioned for The Learning Lounge, AMA Arts Marketing Festival 2020.


Published: 2020 | Resource type: Podcasts

People holding emojis in front of their faces

Managing your own wellbeing #DigitalLab

Tom Beardshaw, digital marketing expert, accredited coach and Mentor at AMA Digital Lab highlights the importance of managing your own wellbeing.


Published: 2021 | Resource type: Article

a group of three images. A man standing on his head in front of a bookcase. Hands holding a bowl of large, fresh figs. Hands carrying a stack of five books.

Lockdown Learning: #3 Touch, connection and creativity

Creative People and Places in Lockdown: responses and learning is a short series of  five case studies that explore the impact of the COVID-19 pandemic on CPP projects and how they responded. Each of the five case studies will explore a different theme. In the third case study Kathryn Welch explores the role of creativity ... Read more


Published: 2020 | Resource type: Case studies

Business people using tablet computer in office

Beating workplace performance anxiety

In this research conducted by RADA Business they explore the issue of stage fright and nerves in the workplace with data from a survey of 1,000 business people, revealing their experiences.  They also look at ways to overcome your public speaking fears, with their leading tutors providing advice and guidance on ways to harness your nervous ... Read more


Published: 2020 | Resource type: Research

Shot of a group of colleagues sitting together and having a meeting in the office

Thinking on your feet – the art of improvisation in the workplace

In this report, RADA Business explores the importance of improvisation.  The findings are drawn following interviews with 1,000 people from workplaces across the UK, covering all ages, levels and experiences, from interns to CEOs. These people came from businesses large and small, in fields as diverse as agriculture, law, healthcare and transport.  This resulting report ... Read more


Published: 2020 | Resource type: Research

Ballerina in an empty theater

Surviving and Thriving in Change. Blog 4: Making sense of our experiences in lockdown

The final blog in a series of four by Creative Coach Auriel Majumdar exploring the impact of Coronavirus. Written in real time over April, May and June 2020 they look at how the new reality is affecting us as individuals and those around us.  Each blog also gives tried and tested practical strategies that help us navigate ... Read more


Published: 2020 | Resource type: Article

Surviving and Thriving in Change. Blog 3: Self-reflection and new beginnings

The third of a series of four blogs by Creative Coach Auriel Majumdar exploring the impact of Coronavirus. Written in real time over April and May 2020 they look at how the new reality is affecting us as individuals and those around us.  Each blog also gives tried and tested practical strategies that help us navigate the ... Read more


Published: 2020 | Resource type: Article

Arts Survival Training. An AMA Podcast. Episode 3 – Wellness is Not Optional

Arts Survival Training is a podcast from the Arts Marketing Association about creating stronger, more resilient arts organisations. In each episode, you’ll hear UK arts professionals weigh in on the skills and mindsets our field needs in order to survive in the face of social, political, and environmental challenges. Arts Survival Training is hosted, edited, and produced by Hannah Hethmon.


Published: 2020 | Resource type: Article

Online creativity groups and mental wellbeing

Chris Rolls, 64 Million Artists and Dr. Rachel H. Tribe, clinical psychologist based at UC look at how online creative groups can contribute to positive mental wellbeing.


Published: 2020 | Resource type: Article

64 Million Artists January Challenge Impact Report

Each year thousands of people take part in 64 Million Artists 31 days of free creative challenges. #TheJanuaryChallenge takes place across social media and promotes creativity, peer support and wellbeing. This report explores the impact and reach of The January Challenge online and offline.


Published: 2020 | Resource type: Research

Taking Stock #ADA

Pauline Bailey, Visual Artist, Director, Producer and Mentor on the Audience Diversity Academy reflects on challenges of  Coronavirus and the rapidly changing personal and professional landscape.


Published: 2020 | Resource type: Article

Surviving and Thriving in Change. Blog 1: Managing transitions

The first of a series of four blogs by Creative Coach Auriel Majumdar exploring the impact of Coronavirus. Written in real time over April and May 2020 they look at how the new reality is affecting us as individuals and those around us.  Each blog also gives tried and tested practical strategies that help us ... Read more


Published: 2020 | Resource type: Article