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Woman sat on the ground in front of an expanse of water. It's a sunny day and she's reading a book

Behind the scenes with AMA: 4-Day Week pilot. Blog 3 – successes and challenges

Head of Operations and Events at Arts Marketing Association (AMA), Danielle Patrick takes us behind the scenes as we trial a 4-day week. In the third blog that follows the trial, Dani shares progress across the first six months and outlines the successes and challenges.


Published: 2024 | Resource type: Article

An old fashioned alarm clock, a pair of specs and a mug.

Behind the scenes with AMA: 4-Day Week pilot. Blog 2 – the midway point.

Head of Operations and Events at Arts Marketing Association (AMA), Danielle Patrick takes us behind the scenes as we trial a 4-day week. In the second of three blogs that follow the trial, Dani shares progress across the first three months including practical changes, impacts and feedback from the team.


Published: 2024 | Resource type: Article

Creative health framework cover

The Creative Health Quality Framework

The Creative Health Quality Framework is a new tool that clearly articulates what “good” looks like for arts and culture initiatives that aim to support people’s health and wellbeing.


Published: 2023 | Resource type: Guide/tools

An open laptop. A phone, pen and notepad onone side. Children's toys and a dummy on the other. A cup of coffee in the centre.

Behind the scenes with AMA: 4-Day Week pilot

Head of Operations and Events at Arts Marketing Association (AMA), Danielle Patrick takes us behind the scenes as we trial a 4-day week. In the first of three blogs that follow the trial, Dani looks at the reasons behind the decision, the research and consultation process and how the trial will work.


Published: 2023 | Resource type: Article

The black wire frame of a human burning from the inside.

How to deal with creative burnout

Creative burnout can happen at any time and impacts both your personal and professional life. Kerry-anne Wright, from award-winning SEO agency, Reboot, gives tips on how to recognise the signs that something is up, how to deal with the main effects and how to regain your drive and creativity.  


Published: 2023 | Resource type: Article

A crowd of ping pong balls painted blue with sad faces. Only one is yellow with a smiley face.

Mental health & wellbeing: What is Blue Monday and tips to get through it

Award-winning writer Debbie Woodliffe, Head of Content and Outreach, Affinity Agency tells us everything we need to know about Blue Monday. Includes practical ways to support your mental health year-round including tackling imposter syndrome and avoiding burn-out.


Published: 2022 | Resource type: Article

Creatively minded at the museum front cover

Creatively minded at the museum

How can museums engage creatively with people with mental health problems? This report published by The Baring Foundation with the Museums Association features 16 museums who are taking the lead in this area.


Published: 2022 | Resource type: Case studies

Two cartoon heads. One has question marks raditing upwards, the other has lightbulbs.

How to create a sustainable career: collaborating to create passive income streams

Laura Mulhern, founder of Plan Make Do explores how to manage the financial peaks and troughs of a freelance creative career by creating passive income streams.


Published: 2022 | Resource type: Article

Treasury of arts activities for older people front cover

Treasury of arts activities for older people. Volume 2.

A second edition of a treasury of arts activities for older people. 52 activities, accessible and creative,  for use with older people in any setting. Published by The Baring Foundation. Written by Liz Postlethwaite.


Published: 2022 | Resource type: Guide/tools

Creatively minded report cover

Creatively Minded and Heritage

How can heritage and creativity support mental health? This report commissioned by the Baring Foundation and produced by the Restoration Trust showcases work from 18 heritage and arts organisations using a wealth of heritage assets, and the creativity of artists, to improve mental health and community connections.


Published: 2021 | Resource type: Research

A man's hand reaches out covering most of his face

Using creative self expression to support mental wellbeing

Creative People and Places Hounslow take us through ‘Walking with the Unseen’, a project led by local people with no specialised experience of arts and cultural leadership. It shares how by working together and deliberating the issues that they identified locally, they developed an idea that tackled the huge subject of mental health in a ... Read more


Published: 2020 | Resource type: Case studies

A field of flowers against a row of tress with a blue sky.

Culture, Health and Wellbeing Alliance: Practitioner support resources

A range of ideas, opportunities and networks focussed on supporting the wellbeing of cultural practitioners. Curated by the Culture, Health and Wellbeing Alliance.


Published: 2022 | Resource type: Guide/tools

Report cover with an illustration of a woman sitting cross-legged

From surviving to thriving: building a model for sustainable practice in creativity and mental health

This report is the result of a six-month project funded by the Baring Foundation, to understand how to help more people and organisations using creativity to support mental health to survive and thrive. Written by Victoria Hume and Minoti Parikh for the Culture Health and Wellbeing Alliance.


Published: 2022 | Resource type: Research

Case study: Learning to pivot and finding new ways to engage with communities

Rob Lawson, Press Officer at The Cultural Spring takes us through how their team quickly pivoted their methods of delivery in response to Covid-19. Find out how they contributed to the improved wellbeing of participants, enhanced connections and also supported local artists and creative practitioners.  


Published: 2022 | Resource type: Case studies

A man opens a large case in a darkened store room

A guide to running digital heritage wellbeing projects

Engagement with heritage can have a hugely positive impact on our physical, social and mental wellbeing. Based on their learning and experience during their successful project ‘Lost and Found’,  Wessex Archaeology have created a guide to help you prepare and deliver a digital heritage wellbeing project.


Published: 2021 | Resource type: Guide/tools

Auriel Majumdar

Podcast: Auriel Majumdar – surviving and thriving in change

Hannah Mason, Head of Social Entrepreneur Support, Creative United talks to creative coach, Auriel Majumdar about surviving and thriving in change. One of a series of AMAculturehive podcasts commissioned for The Learning Lounge, AMA Arts Marketing Festival 2020.


Published: 2020 | Resource type: Podcasts

Podcast: Kat François – communicating challenging topics

Hannah Mason, Head of Social Entrepreneur Support, Creative United talks to performance poet and writer, Kat François about communicating challenging topics.   One of a series of AMAculturehive podcasts commissioned for The Learning Lounge, AMA Arts Marketing Festival 2020.


Published: 2020 | Resource type: Podcasts

People holding emojis in front of their faces

Managing your own wellbeing #DigitalLab

Tom Beardshaw, digital marketing expert, accredited coach and Mentor at AMA Digital Lab highlights the importance of managing your own wellbeing.


Published: 2021 | Resource type: Article

a group of three images. A man standing on his head in front of a bookcase. Hands holding a bowl of large, fresh figs. Hands carrying a stack of five books.

Lockdown Learning: #3 Touch, connection and creativity

Creative People and Places in Lockdown: responses and learning is a short series of  five case studies that explore the impact of the COVID-19 pandemic on CPP projects and how they responded. Each of the five case studies will explore a different theme. In the third case study Kathryn Welch explores the role of creativity ... Read more


Published: 2020 | Resource type: Case studies

Shot of a group of colleagues sitting together and having a meeting in the office

Thinking on your feet – the art of improvisation in the workplace

In this report, RADA Business explores the importance of improvisation.  The findings are drawn following interviews with 1,000 people from workplaces across the UK, covering all ages, levels and experiences, from interns to CEOs. These people came from businesses large and small, in fields as diverse as agriculture, law, healthcare and transport.  This resulting report ... Read more


Published: 2020 | Resource type: Research