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How digital can support the volunteering journey

In this session recorded at Digital Heritage Lab’s Digital Skills Day, Stephan Stockton MBE looks at how digital tools can help small to medium sized heritage organisations support the volunteering journey from recruitment and training through to ongoing management of volunteers.


Published: 2021 | Resource type: Webinars and films

Banishing the backlog with digital volunteers

In this session recorded at Digital Heritage Lab’s Digital Skills Day, Kate Knowlden shares her experience of working on the Museum of East Anglian Life’s ‘Search for the Stars’ project, which is using remote-working digital volunteers to help transfer the museum’s 40,000 paper-based object records over to its online collections management system. Kate highlights the ... Read more


Published: 2021 | Resource type: Webinars and films

Heritage Open Days at Hereford Cathedral Sept 2020

Digital audience engagement during a heritage project … and a pandemic

In March 2020 Hereford Cathedral had just embarked upon the public engagement phase of their Eastern Cloisters Project (ECP) when the impact of COVID-19 meant that all their planned work had to be cancelled. In this case study,  Abby Jones explains how the cathedral adopted a new digital approach to their audience engagement activities including ... Read more


Published: 2021 | Resource type: Case studies

Woman doing craft activities with wild flowers

Sharing learning: Alchemy Film & Arts exhibition programme

In this series of learning case studies, cultural practitioners share their reflections and learning honestly, so others can learn from and build on their experience. In this example, Rachael Disbury, Production Director at Alchemy Film & Arts shares how the organisation changed their approach to audience engagement, paying close attention to what wasn’t working and ... Read more


Published: 2020 | Resource type: Case studies

A group of five people taking a selfie. They are wearing high visibility jackets and are participating in a city clean-up.

Toolkit: Returning to Volunteering

An Arts Working Group and Ticketsolve toolkit that supports the return of volunteers for venues, theatres and arts organisations 


Published: 2020 | Resource type: Guide/tools

Woman sitting on a bench in a gallery looking at classical paintings

The Arts Working Group: Planning guides and toolkits

A series of guides, toolkits and templates released by The Arts Working Group and Ticketsolve to aid planning and operations towards re-opening following the coronavirus pandemic.


Published: 2020 | Resource type: Guide/tools

Performers on a stage

Arts Adventurers: finding and creating community advocates to support marketing and data collection

A useful guide by Creative Scene sharing their work on creating community ambassadors to increase audiences from segments of lower engagement, build audience capacity at neighbourhood venues and increase data collection at events.


Published: 2020 | Resource type: Guide/tools

A Best Practice Guide to Apprenticeships, Internships and Volunteering

A guide to best practice written by Creative & Cultural Skills to accompany Arts Council England’s ambition to promote a diverse and skilled workforce in the cultural sector.


Published: 2019 | Resource type: Guide/tools

Jerusalem: Involving local participants to create a professional production

The Jerusalem Project saw The Common Players Theatre Company, in partnership with Exeter Northcott Theatre and local promoters, bring Jez Butterworth’s award winning play to the West Country on tour. This report explains the audition/casting process, the relationship with promoter partners, the make up of the audience and their reaction to the piece. In addition, ... Read more


Published: 2014 | Resource type: Research

Cross-departmental working on marketing strategy

Open-City is an independent, not-for-profit organisation that aims to be at the centre of creating better places – and a better city. With a limited budget and no specific marketing role within its team, this case study describes how Open-City delivers a marketing campaign and plan, which is shared by all staff and volunteers.


Published: 2013 | Resource type: Case studies

Researching audiences at outdoor events and festivals

The toolkit and guidelines for audiences at outdoor events and festival aim to provide a framework to measuring and evidencing the impact of an outdoor event. The guidelines provide practical advice for audience research at un-ticketed cultural festivals and other events in the following sections: research principles, data collection methods, evidencing success, estimating audience size, questionnaires and surveys, working ... Read more


Published: 2012 | Resource type: Guide/tools

Large-scale public arts project evaluation – RedBall UK

An evaluation and case study of a large-scale, mutlidimensional arts tour and education project. Torbay Council brought an award-winning, interventionist work of public art, RedBall UK, to the streets, enriching cultural tourists’ experiences and allowing visitors to see familiar places in a new light.


Published: 2012 | Resource type: Case studies

Museum volunteering evaluation programme

In Touch was an innovative Cultural Heritage volunteering programme delivered by Manchester Museum and Imperial War Museum North (IWM North) in partnership with Trafford College and Salford City College and funded by the Heritage Lottery Fund (HLF). The model focused on personal and skills development for a specific group of socially-excluded people who are significantly ... Read more


Published: 2011 | Resource type: Research

New ways of engaging audiences with historic collections through user-generated interpretation

This paper provides a short overview of the HLF-funded Pre-Raphaelite Experiment, where Manchester Art Gallery trialled new ways of engaging audiences with historic collections through user-generated interpretation. The year-long programme brought families, community groups, schools and volunteers together to re-evaluate one of the city’s highly valued but potentially insufficiently-understood cultural assets. In a significant departure ... Read more


Published: 2012 | Resource type: Case studies

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Crowdfunding explained for voluntary arts and crafts groups

This brief guide explains what crowdfunding is, what the benefits are for voluntary arts and crafts groups and gives some tips about how to use WeDidThis effectively.


Published: 2011 | Resource type: Guide/tools

Volunteer Engagement

Case study looking at engaging volunteers for National Parks. The aim of the project was to ensure long term and sustainable engagement between new audiences and National Parks. The project recruited volunteer champions who were given personal development plans, training and given specific activities to carry out. Benefits for the champions were clearly outlined. Learning from ... Read more


Published: 2012 | Resource type: Case studies

The impact on volunteers: Liverpool European Capital of Culture

Liverpool hosted the European Capital of Culture in 2008. This report seeks to explore the impact of being a Liverpool 08 volunteer, in particular the ways in which being involved affected their cultural interests and levels of participation in cultural activity. It explores whether volunteers’ personal aspirations have been met, and what changes they have ... Read more


Published: 2010 | Resource type: Research

A model for volunteer engagement

This presentation offers a model for volunteer engagement in the cultural sector based ‘Mosaic’, a National Parks project. Describing the process of their ‘volunteer champions’, the author argues that elements of the model could be adapted to the cultural sector, such as recruitment and induction, personal development plans and group leader visits. The project aimed to ... Read more


Published: 2013 | Resource type: Case studies

The Green Guide

Understanding and marketing to rural audiences for large- and middle-scale venues.


Published: 2000 | Resource type: Guide/tools