Ecorys shares Creative Black Country’s experience of building non-arts partnerships with landlords and the Midland Pub Association. Discover what they learned through their successful artistic programme across seven Desi pubs.

Elaine Lees and Sallyanne Flemons share insight into what families want from contemporary visual art. Explore the results of Generation Tour, which aimed to attract family audiences to four contemporary art galleries in the north of England.

Discover the Google Cultural Institute, and how cultural organisations are partnering with Google to create online exhibitions. This transcript of a keynote presentation also looks at what online exhibitions could mean for audiences and arts organisations in the future.

In partnership with Vision Australia and Sculpture by the Sea, The Art Gallery of Western Australia held tactile tours at the 2009 Sculpture by the Sea exhibition at Cottesloe Beach for people with visual impairments. This case study outlines the key planning stages, implementation and key learnings of the award winning touch tour and is ... Read more

The Lancashire Witches 400 project explored the heritage of the Lancashire Witches and the 400th anniversary of their trial and execution, alongside the enduring theme of persecution today. A diverse, creative programme initiated by Green Close Studios, involved hundreds of people participating in free workshops, talks and exhibitions featuring work from schools and the local community. There have ... Read more

Atlas Arts develops audiences for contemporary art in the Inner and Outer Hebrides with a team of just two people.  Working without a venue, the artists Atlas Arts commission work in different ways but all of them make connections with the contemporary world around them, tapping into the unique qualities of the local, rural area.  This ... Read more

Katie Booth, Events and Tourism Marketing Manager at Tate and Mark Miller, Convenor of Young People’s Programmes, Tate talked to AMA conference 2013 delegates about ambassadors and about the work that they do with the Tate Collective and about the successful Hyperlink festival.

This social marketing case study has been shared by the National Social Marketing Centre.  In 2007 Brent Council’s Graffiti Partnership Board (a multi-agency partnership) successfully led diversionary activities and implemented a stronger investigation and enforcement strategy to tackle graffiti in the area.  The approach was developed after extensive research and engagement with young people, graffiti ... Read more

Art To Go is an art lending programme in place at an Iowa City Public Library (ICPL) since 1965. It’s a great example of one of the many unconventional ways libraries can enrich the lives of the communities they serve. The collection, which has about 400 items, is available to any patron with an ICPL ... Read more

Contemporary visual art is often ‘hard’ – it is not always pretty or easy to understand. For a contemporary art gallery to rely purely on the ‘face value’ impact of a piece to engage visitors and secure their return would be foolhardy

An evaluation and case study of a large-scale, mutlidimensional arts tour and education project. Torbay Council brought an award-winning, interventionist work of public art, RedBall UK, to the streets, enriching cultural tourists’ experiences and allowing visitors to see familiar places in a new light.

The Taste Buds study explores the extent to which individuals in England buy or have the inclination to buy contemporary art for their homes through three questions: How to enhance and increase sales of innovative contemporary art and private commissions through diverse distribution points; How to help artists to become more entrepreneurial in their engagement ... Read more

Free access to museums hugely increased visitor figures but there are still correlations between socio-economic status and the likelihood of attendance at arts and cultural events and while numbers of visitors increased, their profile remained relatively static. This paper argues that school education ignores visual literacy and points out that the government’s description of creative industries ... Read more