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Using a blend of techniques to market family shows

Oxford Playhouse presents and produces a wide range of live performances including tours of its own shows under the banner of Playhouse Plays Out (PPO), an on-going series of off-site productions and events which happen at surprising and unusual locations across the county. This case study describes how digital, guerilla and viral marketing techniques were used ... Read more


Published: 2013 | Resource type: Case studies

Marching illustration

Typography and illustration as effective marketing tools

This guide explores how hand-crafted lettering and illustration can make your brand stand out.


Published: 2013 | Resource type: Guide/tools

Pinterest for cultural heritage institutions – a case study

This case study by the Europeana Foundation focuses on how their end-user engagement programme explored the value of Pinterest for cultural heritage institutions. It looks at how they opened up data and content from five Europeana partners – the University of Barcelona, Biblioteca de Catalunya, the Swedish National Heritage Board, Varna Public Library and the ... Read more


Published: 2013 | Resource type: Case studies

Word of mouth in the social media age

What makes people talk about culture? How can we get people talking about the arts, both online and offline? This discussion of word-of-mouth uses a case study of a Grayson Perry exhibition at the British Museum to explore strategies around buzz marketing, viral marketing, and identifying key influencers and opinion leaders – plus what happens ... Read more


Published: 2012 | Resource type: Guide/tools

Encouraging social attendance

How marketing, ticketing strategies and functionality are developing to respond to the way audiences and customers now use the internet when planning their social lives. Includes information on how audience member behaviour is affected by social influence, and how organisations can use this to their benefit.


Published: 2012 | Resource type: Guide/tools

Enhancing your word-of-mouth and viral marketing

Report on a session about enhancing word-of-mouth through storytelling, viral marketing and generating buzz, and how to transform this into an ongoing relationship.


Published: 2009 | Resource type: Case studies

The anatomy of buzz

Transcript of a keynote speech on creating a buzz and spreading ideas by word of mouth, pull marketing, and viral marketing.


Published: 2010 | Resource type: article

Txtm8 – the effective use of SMS

An introduction to text message marketing using, as a case study, the Txtm8 project.


Published: 2002 | Resource type: Guide/tools