As arts organisations navigate an ever-evolving social media landscape, the conversation around “going viral” needs to shift. With Facebook engagement declining, Instagram Reels rising, and platforms like Threads emerging, arts marketers must focus on sustainable strategies rather than viral moments. Florence Bell, Social Media and Digital Content Manager at the Young Vic, breaks down what’s ... Read more

Oxford Playhouse presents and produces a wide range of live performances including tours of its own shows under the banner of Playhouse Plays Out (PPO), an on-going series of off-site productions and events which happen at surprising and unusual locations across the county. This case study describes how digital, guerilla and viral marketing techniques were used ... Read more

This guide explores how hand-crafted lettering and illustration can make your brand stand out.

This case study by the Europeana Foundation focuses on how their end-user engagement programme explored the value of Pinterest for cultural heritage institutions. It looks at how they opened up data and content from five Europeana partners – the University of Barcelona, Biblioteca de Catalunya, the Swedish National Heritage Board, Varna Public Library and the ... Read more

What makes people talk about culture? How can we get people talking about the arts, both online and offline? This discussion of word-of-mouth uses a case study of a Grayson Perry exhibition at the British Museum to explore strategies around buzz marketing, viral marketing, and identifying key influencers and opinion leaders – plus what happens ... Read more

How marketing, ticketing strategies and functionality are developing to respond to the way audiences and customers now use the internet when planning their social lives. Includes information on how audience member behaviour is affected by social influence, and how organisations can use this to their benefit.

Report on a session about enhancing word-of-mouth through storytelling, viral marketing and generating buzz, and how to transform this into an ongoing relationship.

Transcript of a keynote speech on creating a buzz and spreading ideas by word of mouth, pull marketing, and viral marketing.

An introduction to text message marketing using, as a case study, the Txtm8 project.