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Gothic castle bursts from mobile phone

The self-service venue: Five opportunities for cultural venues

Findings following research by Indigo into audience attitudes towards the use of self-service technology in cultural venues. Sponsored by Point One.

Published: 2023 | Resource type: Research

Illuminate sign: This is the sign you have been looking for

Out and about with Lewis Roden: signage

Lewis Roden, the Arts Marketing Association‘s (AMA) Member Community Manager, set himself the task of seeing 100 live shows in a year. In the second of a series following his progress, Lewis gives us his observations on what makes signage successful.

Published: 2023 | Resource type: Article

A wide, long road with a single yellow line heading into the distance. Fields are either side and there's a blue sky with a few white clouds

Descriptive directions and information for blind or partially sighted visitors to arts venues

While many people will visit an arts venue with a friend or family, it is important to give people access to the information they need so that they can travel to and navigate around the venue independently. This guide by audio-description specialists VocalEyes outlines the key steps to create effective descriptive directions.

Published: 2021 | Resource type: Guide/tools

Webinar: How to keep your audience engaged, entertained and inspired in the age of Coronavirus

One of a series of webinars by Cuseum in response to the changing landscape caused by the Coronavirus pandemic. Here join Cuseum’s Brendan Ciecko and guests as they explore steps cultural organisations can take to engage their audiences digitally and continue their important work as trusted community resources during this public health and economic crisis, even when ... Read more

Published: 2020 | Resource type: Article

Front cover of report with text

CircuitWest: The Search for Audiences Handbook

The Search for Audiences handbook is a tool for helping presenters (venues) build audiences. It details the research techniques CircuitWest and its participating members used for 12 Western Australian presenters in its projects involving focus groups (qualitative) and, in some cases, surveys (quantitative). It provides an overview of the main factors that influenced audience behaviour across the studies, as well as details the research questions ... Read more

Published: 2019 | Resource type: Guide/tools

Tom Shallaker standing in front of the Lighthouse in Poole.

Following Fundraising Fellows: How to succeed as a fundraising team of one

Arts Fundraising & Philanthropy Fellow Tom Shallaker tells us what it’s like to be a fundraising team of one and how he helped inspire an organisation-wide culture of fundraising.

Published: 2019 | Resource type: Guide/tools

Following Fundraising Fellows: Pictures, people, place and priorities

Each year the Arts Fundraising & Philanthropy (AF&P) Fundraising Fellowship programme brings together our cohort of fellows for face-to-face training, to explore key issues in the sector and share learning. Here, 2019 Fellow Lynda Jackson, Museum Manager at the Judges Lodgings in Lancaster, shares her thoughts from the residential in Newcastle Gateshead

Published: 2019 | Resource type: Article

Choosing the right Ticketing/CRM system for your Visitor Attraction

The VE:Forum, in partnership with Indigo and BOP Consulting, has produced this CRM guide to provide a framework for visitor attractions to evaluate their existing system(s), or explore the possibility of investing in a new one. It draws on the experiences of a number of visitor attractions who have recently changed systems or considered changing systems. Alongside the attractions ... Read more

Published: 2019 | Resource type: Guide/tools

Improving cycling facilities with Dundee Rep and Cycling Scotland

Published: 2019 | Resource type: Guide/tools

How to…co-create an exhibition with your community

A step-by-step toolkit written by Lauren Benetua, Nina Simon and Stacie Marie Garcia. Published by Santa Cruz Museum of Art and History.

Published: 2018 | Resource type: Guide/tools

Becoming a dementia friendly arts venue

Becoming a Dementia Friendly Arts Venue: A Practical Guide

This practical guide is designed to help arts venue managers and staff make the environment, facilities and programming of arts venues accessible to people with dementia.

Published: 2015 | Resource type: Guide/tools

Visions for the future: Rebuilding the Everyman

Discover how the Everyman Theatre razed and rebuilt their much-loved venue into a RIBA-prize winning building, while maintaining and growing their audiences. This is a transcript of the closing keynote from the AMA conference 2013.

Published: 2014 | Resource type: Guide/tools

What do venues think makes effective touring copy?

What do venues think makes effective copy for touring events?

In this two and half minute video, marketers and managers from five small scale arts centres talk to Heather Maitland about the kind of copy they need from touring companies. All the venues are members of Theatre Forum, the industry body for the performing arts in Ireland.

Published: 2014 | Resource type: Guide/tools

Touring to rural venues

Orchestras Live is a national music charity that takes professional orchestras to rural venues to enable as many people as possible to experience live world class orchestral music. Each year they work with over 60 promoter partners, ranging from professionally run arts centres to voluntary music groups presenting music in community halls and churches. Based on Orchestras ... Read more

Published: 2014 | Resource type: Guide/tools

Video still

What do venues need from touring companies?

In this five minute video, marketers and managers from five small scale arts centres in Ireland talk to Heather Maitland about what they need from touring companies.

Published: 2014 | Resource type: Guide/tools

Encouraging families to be more adventurous

A project in Newcastle/Gateshead to find out from families what makes them engage in the arts. They were asked to visit venues they would not normally go to and provide feedback. This resulted in the families developing confidence, becoming more ‘culturally mobile’ and recommending venues to other families.

Published: 2012 | Resource type: article

Improving the visitor experience resource screen shot

Improving the visitor experience at cultural venues

Heather Walker draws on her work as a consultant for the Roundhouse to explore how cultural venues can improve visitor experience through a more unified approach to visitor and customer services.

Published: 2013 | Resource type: article

Personalisation and the future of successful cultural leadership

Mixed Arts Venues (MAVs) have become increasingly visible in recent years presenting innovative programmes of independent film, digital and non digital arts, and running popular social spaces that serve local communities. A network of six MAV venues: Cornerhouse (Manchester), FACT (Liverpool), Watershed (Bristol), Broadway (Nottingham), Showroom (Sheffield) and Tyneside Cinema (Newcastle), was successfully awarded funding from the Cultural Leadership Programme to explore ... Read more

Published: 2008 | Resource type: article

Creating effective partnerships between touring companies and venues

Creating effective partnerships can impact on so many levels of a business. This article considers how touring companies and venues can work more effectively together to make a real impact on audience development. The authors outline ways in which cultural marketers can build stronger partnerships, and strategically use available data to create relevant, targeted promotional ... Read more

Published: 2008 | Resource type: Case studies