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More information about AMA’s learning blocks

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Two pots of nailvarnish, one yellow, one purple. The varnish lies in puddles and merges together.

Websites: User Journeys – process flow template

A process flow template created by the digital agency and arts sector specialists Supercool to help you identify, develop, test and review User Journeys across your website. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.


Published: 2024 | Resource type: Guide/tools

A small car at the beginning of a winding road through a mountain landscape. Two legs wearing white sneakers stick out of the window.

Websites: User Journey Mapping

A basic guide and framework created by the digital agency and arts sector specialists Supercool to help you identify, develop, test and review User Journeys across your website. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.


Published: 2024 | Resource type: Guide/tools

Bits of a Lego figure including head, body, arms and legs. Plus a Lego spanner.

Websites: Common user testing issues and how to fix them

To help you focus on tackling users’ primary frustrations, the digital agency and arts sector specialists Supercool have identified the top three most common issues that crop up during user testing. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.


Published: 202 | Resource type: Article