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Why you should get rid of your ‘What’s On’ page

Following his successful session at our annual conference, A New Adventure, Birmingham (2022), Andrew Ladd from Ten4 Design looks at the shortcomings of ‘What’s On’ pages and how you can replace them with more streamlined and useful user experiences on your own website.


Published: 2022 | Resource type: Article

A bearded man wearing a checked cap surrounded by many words describing his persona - creative, savvy, self-reliant, expert, manager, advanced, problem solver, smart

The AMA MicroDigital Guide to developing personas of your ideal customer

Customer personas can provide a wealth of actionable insight for your organisation. This comprehensive guide by Roisin Kirby, Refresh Marketing, outlines the key steps to get started and is packed with further resources to learn more.


Published: 2021 | Resource type: Guide/tools

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How to… develop audience personas

This guide and template created by Thrive will help you identify your ideal audiences.


Published: 2018 | Resource type: Guide/tools