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Websites: User Journeys – process flow template
A process flow template created by the digital agency and arts sector specialists Supercool to help you identify, develop, test and review User Journeys across your website. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.
Published: 2024 | Resource type: Guide/tools

Websites: User Journey Mapping
A basic guide and framework created by the digital agency and arts sector specialists Supercool to help you identify, develop, test and review User Journeys across your website. One of a series of resources from Supercool to coincide with AMA’s Digital Marketing Day 2024.
Published: 2024 | Resource type: Guide/tools

Audiences at the Heart: Supercool collection
Supercool love crafting websites and digital strategies that make life easier for arts, cultural and heritage organisations – and your audiences. They also love sharing – whether that’s practical tips to improve digital accessibility, things they’ve learnt about how to be more digitally sustainable, or just generally useful/interesting sector-related things. Here’s a treasure-trove of free ... Read more
Published: 2023 | Resource type: Guide/tools

Why you should get rid of your ‘What’s On’ page
Following his successful session at our annual conference, A New Adventure, Birmingham (2022), Andrew Ladd from Ten4 Design looks at the shortcomings of ‘What’s On’ pages and how you can replace them with more streamlined and useful user experiences on your own website.
Published: 2022 | Resource type: Article

The AMA MicroDigital Guide to developing personas of your ideal customer
Customer personas can provide a wealth of actionable insight for your organisation. This comprehensive guide by Roisin Kirby, Refresh Marketing, outlines the key steps to get started and is packed with further resources to learn more.
Published: 2021 | Resource type: Guide/tools

How to… develop audience personas
This guide and template created by Thrive will help you identify your ideal audiences.
Published: 2018 | Resource type: Guide/tools