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A slice of watermelon cut in the shape of a heart.

Audiences at the Heart: Supercool collection

Supercool love crafting websites and digital strategies that make life easier for arts, cultural and heritage organisations – and your audiences. They also love sharing – whether that’s practical tips to improve digital accessibility, things they’ve learnt about how to be more digitally sustainable, or just generally useful/interesting sector-related things. Here’s a treasure-trove of free ... Read more

Published: 2023 | Resource type: Guide/tools

Three stage lights,one yellow, one green, one red, shining through smoke

Why you should get rid of your ‘What’s On’ page

Following his successful session at our annual conference, A New Adventure, Birmingham (2022), Andrew Ladd from Ten4 Design looks at the shortcomings of ‘What’s On’ pages and how you can replace them with more streamlined and useful user experiences on your own website.

Published: 2022 | Resource type: Article

A bearded man wearing a checked cap surrounded by many words describing his persona - creative, savvy, self-reliant, expert, manager, advanced, problem solver, smart

The AMA MicroDigital Guide to developing personas of your ideal customer

Customer personas can provide a wealth of actionable insight for your organisation. This comprehensive guide by Roisin Kirby, Refresh Marketing, outlines the key steps to get started and is packed with further resources to learn more.

Published: 2021 | Resource type: Guide/tools

Rows of brown seats with one read seat in the middle. A teddy bear holding a red balloon sits on the red seat

How to… develop audience personas

This guide and template created by Thrive will help you identify your ideal audiences.

Published: 2018 | Resource type: Guide/tools