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A bearded man wearing a checked cap surrounded by many words describing his persona - creative, savvy, self-reliant, expert, manager, advanced, problem solver, smart

The AMA MicroDigital Guide to developing personas of your ideal customer

Customer personas can provide a wealth of actionable insight for your organisation. This comprehensive guide by Rosin Kirby, Refresh Marketing, outlines the key steps to get started and is packed with further resources to learn more.

Published: 2021 | Resource type: Guide/tools

Rows of brown seats with one read seat in the middle. A teddy bear holding a red balloon sits on the red seat

How to… develop audience personas

This guide and template created by Thrive will help you identify your ideal audiences.

Published: 2018 | Resource type: Guide/tools