As the years have passed, working in social media has become more and more complex. Digital freelancer Rebecca Givens is here to tell you that, you can not – and should not – do it all.

Katie Moffat, Head of Sector Engagement (Europe), Substrakt shares successful social media examples from arts and cultural organisations. Full of ideas and inspiration to help increase engagement with your content and connect with your audiences.

In this Digital Heritage Lab webinar recording Annie Andoh provides an introduction to the essentials of developing a social media strategy — how to plan and create content that will help your organisation flourish on various social media platforms. With case studies for inspiration, Annie explains the strengths of the main platforms — Facebook, Twitter ... Read more

HdK Associates explore how to optimise user engagement across the key social media platforms. Including how to pivot your social media during Coronavirus. With: Hans de Kretser, Director; Phoebe Cleghorn, Digital Marketing Manager; Freya Ruane, Marketing Coordinator and Hannah Gagen, Advocacy Manager, SOLT and UK Theatre

This training video explores how to integrate social media into your current marketing activity and how to build online communities. It will provide practical tips on using Twitter and Facebook and guidance on how to evaluate your success.

First published on Idek a cultural marketing blog based in Sweden, this article provides a few tips on ensuring your organisation plans its social media presence during the summer holiday season to ensure you don’t lose your audience’s attention, and that small issues or emergencies can be dealt with swiftly and effectively.

Arts Audiences works within Ireland to build knowledge and expertise within the arts about audiences through a range of initiatives and training courses. Arts Audiences is funded by The Arts Council/ An Chomairle Ealaoin and is a partnership initiative of The Arts Council and Temple Bar Cultural Trust. The Google Mentoring scheme is a partnership ... Read more

Time To Read – a partnership of people working in 22 library authorities in North West England – shares its experience of commissioning a video to promote reading and libraries.

In March 2010 the Victoria and Albert Museum launched its online platform the V&A Channel to house an exciting and ever-changing output of high-quality films relating to the Museum and its activities.  The aim was to create a distinctive and compelling content provider, and bring the innovative approach and philosophy of the Museum’s V&A magazine ... Read more

After participating in an international ‘ask a curator’ Twitter event, with only a so/so response, the museum realised that a more dedicated and strategic approach to social media activity was needed.  The launch of #музейнаягостиная (#museumsalon) has since been hugely successful and in this case study Anna shares what they’ve learned so far.

The Manchester Literature Festival has taken place every October since 2006 and is the city’s largest literary event. In this case study, Kate Feld describes the Festival’s 2013 online digital marketing campaign, which included e-newsletters, Facebook, Twitter and blogging. The success of this campaign, particularly its social media activity, contributed to the Festival attracting a larger and ... Read more

Since 2008 Manchester Library and Information Service has used social media including blogging, sharing photos/videos, tweets and Facebook to promote resources and activities and reach new audiences. Written by Sue Lawson from Manchester Library, with contributions from Linsey Parkinson (Heald), writer and marketing consultant, this case study describes how social media has helped Manchester Libraries to ... Read more

This comprehensive guide covers everything you need to know to get your organisation tweeting – from the basics, through to topics such as tone of voice and the best time to tweet. It also covers a range of tools for managing an institutional Twitter account, as well as scheduling tweets and more.

For four weeks in April-May 2013, a new and fairly unknown company – Little Bulb – performed their show Orpheus at the Battersea Arts Centre’s Grand Hall. Orpheus is an unusual concept bringing together the Greek myth about Orpheus and the story of the legendary Jazz musician Django Reinhardt. In this case study, Katie Elston from the ... Read more

The internet (Web 2.0) offers many opportunities to communicate with users and engage new audiences using free online resources. This guide will help you to make the most of social networking, blogging, Facebook, Twitter, podcasting, video and more. Examples relate to museums, with special features outlining benefits and considerations.

JustSoFestival is an annual weekend-long camping festival for children and their families. Since the first festival in 2009, it has almost doubled in size, from a capacity of 2,600 in the first year, to a sell-out of 5,000 in 2013.  With no money for advertising, the festival has grown through online and offline word-of-mouth. In this ... Read more

In this article, Owen Buttolph, Business Analyst at MediaCom Edinburgh, discusses the importance of website analytics and provides a brief overview of two approaches to analysing digital data.

This case study from Scottish Book Trust describes how they used social media to develop a broad range of audiences for Scotland’s first week-long national celebration of books and reading.  Working with a range of online and offline partners, Scottish Book Trust developed a Book Week Scotland brand voice for social media activity (Facebook saw ... Read more

The Men’s Store opened in central Glasgow in 2004. It was one of the first salons in Glasgow to offer male only grooming. This article from outside the arts offers a few tips on the practicalities of using SMS to communicate with customers. Store Manager Matt Jameson shares what has worked, what hasn’t and what ... Read more

Forced Entertainment is a theatre company based in Sheffield, UK, who produces contemporary devised performances that tour worldwide. In April 2013, they performed one of their most popular pieces –  Quizoola! – continuously for 24 hours at the Barbican as part of the SPILL festival. The entire piece was streamed online via a live webcast and Twitter users were ... Read more