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A cluttered desk with an open laptop, 3 microphones, 3 headsets, 3 mugs of coffee, mobile phones charging, notepads, a pair of specs and various lights.

Podcast Corner: marketing trends and predictions for 2024

Well, making a prediction isn’t about getting it right or wrong it’s simply about evoking some thought and conversation. With that in mind we’ve pulled together some of our favourite podcast episodes full of  predictions of the marketing trends in store for 2024.


Published: 2024 | Resource type: Podcasts

A pair of feet in black and white trainers stop at arrows painted on the road - one pointing to the left, one to the right, one forward.

A look ahead to arts marketing in 2024

Written by marketing and audience development consultant Christina Lister, this insightful article explores key trends that will affect arts marketing in 2024 and beyond. Lister draws on her extensive experience in the sector to offer practical advice and advocacy to help arts marketers navigate an evolving landscape of audiences, platforms, values, and more.


Published: 2023 | Resource type: Article

The silhouette of a face against a vivid night sky blue. In the silhouette are circles of many sizes some connected by lines

Heritage Innovation diary

The Arts Marketing Association (AMA) was one of 35 organisations awarded a Heritage Innovation Fund grant supported by The National Lottery Heritage Fund. Paul Blundell, the AMA’s Head of Digital Research & Development, takes us through key moments in his diary as he explores challenges and pioneering solutions for making the heritage workforce fit for the future.  ... Read more


Published: 2023 | Resource type: Article

The year 2023 in large, colourful numbers

The future of social in 2023 looks like…

Steven Franklin, Social Media Manager, National Archives talks us through his predictions for social media content form and platforms for 2023. First published on the Cultural Content newsletter of digital specialists One Further


Published: 2023 | Resource type: Article

A screen displays the year 2023

5 reasons why you need a digital strategy in 2023

One of the main reasons a digital marketing strategy can help creative and cultural organisations and individuals is that simply having a strategy will increase your level of success, in whatever it is you set out to achieve. Ollie Couling, Tech Champion at Arts Council England’s Digital Culture Network explains why and how.


Published: 2022 | Resource type: Guide/tools

A lightbulb gives off a warm yellow glow

Culture Restart: Trends and trajectories

The Insights Alliance (Baker Richards, Indigo and One Further) look back on 18 months of data gathered directly from cultural audiences – the fluctuations in confidence levels, the key dividing issues and the lessons we’ve learnt along the way.


Published: 2021 | Resource type: Webinars and films

Podcast: Professor Jonathan Wilson – brand, Black Lives Matter, cancel culture and future trends

Hannah Mason, Head of  Social Entrepreneur Support, Creative United talks to Professor of Brand Strategy and Culture, Jonathan Wilson about brand, Black Lives Matter, cancel culture and predictions for the future. One of a series of AMAculturehive podcasts commissioned for The Learning Lounge, AMA Arts Marketing Festival 2020.


Published: 2020 | Resource type: Podcasts

Paperwork and hands on a board room table at a business presentation or seminar. The documents have financial or marketing figures, graphs and charts on them. There is a digital tablet and laptop on the table

Data visualisation: what a wonderful world it could be

In the first of a series of blogs on data, Katie Cagney, Database & Research Manager at Tyne and Wear Archives and Museums, TWAM covers graph dos and don’ts, some handy free insight tools, and discuss ways in which we as a sector could dig deeper into data, starting with data visualisation.


Published: 2021 | Resource type: Article

Now, new and next front cover

Now, New and Next for cultural fundraisers. What next?

The sixth edition of Now, New and Next from Arts Fundraising & Philanthropy focuses on the future of fundraising, marketing and audience strategies. A range of expert voices offer their insight and expertise across some of the key fundraising and philanthropy topics of the moment.


Published: 2021 | Resource type: Essential reads

Man holding a mobile phone looking at digital membership

Webinar: Membership predictions, priorities and problem-solving

A webinar by Cuseum as part of their Membership Mondays series. What will membership look like in 2021? From navigating digital priorities, recapturing lapsed members from COVID-19, devoting new resources towards diversity & inclusion, finding an equilibrium between virtual and in-person engagement, to implementing new membership models, membership departments are working hard to create roadmaps ... Read more


Published: 2021 | Resource type: Webinars and films

AMA Digital Marketing Day 2018: Anne Lise Kjaer

One of three, 5-minute screencasts for AMA Digital Marketing Day 2018.


Published: 2018 | Resource type: Article