This comprehensive guide by Spektrix helps lay the foundations for a successful reopening whether you use their CRM system or something else.

SeatGeek, the mobile-focused ticking platform takes us through their work with Cork Opera House to increase functionality through all of its sales channels.

A report by CultueLabel for Kids in Museums looking at opportunities to use flexible family tickets to develop new creative business models.

In this case study, Helen Wright from SQIFF (Scottish Queer International Film Festival) shares the impact of introducing a sliding scale ticketing system to the festival.

Originally published from author Mags Rivett, Marketing Manager at Purple Vision. This guide has been updated by Helen Dunnett, Director of HD Consulting in February 2018.

This guide on Selecting Ticketing Systems was updated in March 2018 from an earlier ADUK resource sheet first shared on CultureHive in 2012. Authored by Roger Tomlinson .

When thinking and talking about a CRM strategy don’t just focus on the IT implementation that is the customer database technology. A clear understanding of customer journeys and how a customer interacts with your organisation will help you align your internal business processes and CRM strategy with these interactions.

Spitalfields Music asks ticket bookers to its Summer and Winter Festivals to donate the value of a ticket when they buy their own ticket – effectively buy one ticket and donate one. Money generated through this scheme is used to offer free tickets to local residents who could not otherwise afford a ticket. The value ... Read more

How important is the person who nearly bought a ticket?  US-based marketing consultant Trevor O’Donnell offers some firm but considered advice on where and how ticketed arts organisations should be placing their sales energies to ensure empty seats are kept to a minimum.  Trevor is a straight talking marketing consultant who has developed marketing/sales strategies ... Read more

If you’re reviewing your approach to pricing then this article may prove useful. You’ll find an expert introduction to pricing theory, including the influences on pricing, how to understand value and the variables you can use to differentiate prices. There’s also a practical case study from City of Birmingham Symphony Orchestra (CBSO) which discusses the changes they ... Read more

This article considers how to integrate a ticketing system into an overall marketing operation in order to sell more tickets, more effectively. You’ll find case studies from Cheltenham Arts Festivals who integrated marketing and sales activity across their organisation – with no increase in budget allocation – and Historic Royal Palaces who implemented various measures such as using ... Read more

Helen Dunnett explores what we mean by Customer Relationship Management (CRM) and why it’s not widely adapted. Using a Royal Liverpool Philharmonic Orchestra (RLPO) case study, she demonstrates the impact that segmentation and targeted campaigns can have on developing audiences.

February 2015: New guidance on Data Protection is coming soon and information here will be updated as soon as possible A guide designed to assist managers, box office, marketing and fundraising staff in operating procedures for dealing with customers and their data. It gives guidance on how to provide good customer service while complying with the spirit ... Read more

The London Orchestral Marketing Consortium worked with developer Kodime to create an app, Student Pulse, which combined paperless ticketing, a loyalty scheme, social sharing functions and geolocation services. By looking at the motivations and attendance patterns of their target audience – students – the consortium worked out what was needed for an effective app. This ... Read more

An evaluation of the approach Camden Theatres took in setting up paid live streaming for the Camden Fringe in 2010 and 2011. The report first outlines the issues for independent producers and small venues, and goes on to look at the tools available, and how they can work together to grow audiences through online video ... Read more

This case study shows how Centre Theatre Group in Los Angeles, with the help of The Pricing Institute, moved from a 2-price to a 3-price house and re-zoned their ticket prices, to price for new audience development. These two examples show how Center Theatre Group has integrated revenue management with their marketing and development strategies.

This case study explains how The Place – a centre for contemporary dance in the middle of London – introduced a new pricing system for all their performances in 2001. After fifteen months closed for refurbishment, the theatre re-opened with five new main prices, all with different booking conditions. The strategy described in this case study ... Read more

Transcript of a session giving an overview of pricing strategy and theory, and the pricing review process, with a case study from the City of Birmingham Symphony Orchestra (CBSO).