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Our Creative Talent – the voluntary and amateur arts in England
An in-depth study of voluntary and amateur arts groups and informal adult learning in the arts in England. Commissioned by DCMS and Arts Council England to improve the knowledge base on the voluntary and amateur arts sector in England, it is the first of its kind on a national scale and represents the first step ... Read more
Published: 2007 | Resource type: Research
Pricing strategies: making the right choice
An article that introduces the most common forms of pricing strategy: Skim, Penetration, Neutral and illustrates how these operate with case study examples from the RSC, Creation Theatre, Bay Chamber Concerts, Norwich Theatre Royal and the Philadelphia Orchestra. Some arts organisations use a combination of these three approaches, while most of the strategy is based around ... Read more
Published: 2009 | Resource type: article
Spending cuts – the end of audience development as we know it
As the English audience development agencies lost their regular Arts Council England funding, Local Authority organisations said they must focus on increasing earned income to make up for lost subsidy and rural touring all but disappeared, Heather Maitland asked the AMA membership for their thoughts. Were these just extreme examples or would the spending cuts mean less access to the arts?
Published: 2011 | Resource type: Research
How the changing economy affects the arts
What challenges do arts organisations face as a result of changes in the economy? This article looks at how organisations can transform to cope with change and become resilient, while focusing on long-term social and cultural goals.
Published: 2011 | Resource type: article