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Analytics — using data to plan content and engage audiences

In this Digital Heritage Lab webinar recording, Trish Thomas explains how to use the data from free analytics tools for your website and social media channels to help you understand the demographics, behaviours and motivations of your digital audiences. Trish will help you decide which metrics to focus on in Google Analytics and in the ... Read more


Published: 2021 | Resource type: Webinars and films

Social media essentials

In this Digital Heritage Lab webinar recording Annie Andoh provides an introduction to the essentials of developing a social media strategy — how to plan and create content that will help your organisation flourish on various social media platforms. With case studies for inspiration, Annie explains the strengths of the main platforms — Facebook, Twitter ... Read more


Published: 2021 | Resource type: Webinars and films

Webinar: How Museums can experiment with social media during Coronavirus

One of a series of webinars by Cuseum in response to the changing landscape caused by the Coronavirus pandemic. As the coronavirus continues to prevent museums and cultural organisations from welcoming audiences to their physical spaces, the importance of digital engagement has increased exponentially. In the face of this all, many organisations are embracing the opportunity to ... Read more


Published: 2020 | Resource type: Guide/tools

Developing social media guidelines

Keep your activity on track and consistent with this simple toolkit for developing social media guidelines.


Published: 2017 | Resource type: Guide/tools

Amy Rushby Going Social video still

Going social (training video)

This training video explores how to integrate social media into your current marketing activity and how to build online communities. It will provide practical tips on using Twitter and Facebook and guidance on how to evaluate your success.


Published: January 2014 | Resource type: Guide/tools

How to develop a social media fundraising strategy

Social media presents interesting opportunities for the cultural sector including the online world of fundraising. This short paper gives practical advice on how arts organisations of all sizes can integrate social media fundraising into their overall fundraising mix. It concludes with five top tips for getting started.


Published: 2010 | Resource type: Guide/tools

Using social media to develop a broad range of audiences

This case study from Scottish Book Trust describes how they used social media to develop a broad range of audiences for Scotland’s first week-long national celebration of books and reading.  Working with a range of online and offline partners, Scottish Book Trust developed a Book Week Scotland brand voice for social media activity (Facebook saw ... Read more


Published: 2013 | Resource type: Case studies

A five step process for creating a social media plan

As social media advances it’s increasingly important to understand how to maximise your online efforts. This article presents a practical five-step process for establishing an effective social media presence. Through practical case study examples, techniques and tools, the author shares how culture can be brought into the homes and lives of your potential audience.  


Published: 2009 | Resource type: article

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How should staff of an organisation use social media ethically and protect the company’s reputation?

These guidelines from the Ford Motor Company for its staff are an at-a-glance summary of how to behave in the social media world in an ethical and responsible way , observing lines between the company and private views, honesty, good manners, and times when they might have to refer upwards. Useful for any arts marketer, ... Read more


Published: 2010 | Resource type: Guide/tools

AMA logo

A framework for your digital marketing strategy

Learn which social media techniques, sites and tools are appropriate for your organisation in this transcript of Susan Hallam’s session at Digital Marketing Day 2009.


Published: 2009 | Resource type: Guide/tools

Building a holistic digital marketing campaign

Provides a detailed look at the current trends in digital and social media available in 2010, with an overview of how the different elements can be used within a marketing campaign or communications strategy. This is followed by a case study which will give you an insight into their different uses within a mixed media ... Read more


Published: 2013 | Resource type: Guide/tools

Success with social media

The New York Public Library (NYPL) describes how they achieved success with social media to reach new audiences and public engagement. Starting out with Twitter and Facebook, then developing a social media strategy which entailed setting SMART objectives(based on KPI’s), achieving internal ‘buy-in’, governance model (‘hub and spoke’), finding the ‘right’ member of staff for each social media platform (e.g. tweeting, ... Read more


Published: 2011 | Resource type: Case studies