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Digital Lab. We The Curious. Blog 1. Skills, Schooling and Social Media.

The first blog by Ginny Russell, Digital Communications Producer and Coordinator at We The Curious as part of her Fellowship at AMA Digital Lab.

Published: 2020 | Resource type: Article

Digital Lab. Byard Art. Experimenting with paid promotion.

The second blog by Francesca Ramsay, Assistant Manager at Byard Art as part of her Fellowship at AMA Digital Lab.

Published: 2020 | Resource type: Article

Mill Hill Boats

Super Slow Way: talent development for socially engaged practice

Super Slow Way shares its experience of co-developing the Faculty of Social Arts Practice and the lessons it has learnt along the way.

Published: 2017 | Resource type: Case studies

Corporate social responsibility and the arts

Corporate social responsibility (CSR) is about how business takes account of its economic, social and environmental impacts in the way it operates. These guidelines explain the background to CSR, what it means in practice and how arts organisations can use its frameworks to initiate and develop partnerships with business.

Published: 2005 | Resource type: Guide/tools

How the arts can make a difference to community cohesion, social well being and rural regeneration

This publication from the Western Australian Department of Culture and the Arts features 10 case studies that show the role arts can play in helping to build inclusive, cohesive groups and address health and social concerns. 

Published: 2012 | Resource type: Case studies

Customer-centred strategies

In this short article Jim Rosenberg, National Arts Strategies (USA), promotes customer-centred strategies as the way forward for arts organisations.  He argues that an ‘ingrained’ fear of ‘pandering’ to customers could be holding arts organisations back and stresses that what audiences today seek is not necessarily very far from what many arts organisations strive to ... Read more

Published: 2009 | Resource type: article

How the performing arts can improve the lives of adults accessing social care

In 2012 St Helens Council’s Arts Service were awarded funding from Arts Council England to develop a cultural connections programme. Other Ways of Telling explored how the arts can improve the lives of people who are accessing or who are at risk of needing to access Adult Social Care and Health Services. The programme was ... Read more

Published: 2013 | Resource type: Research

SoLoMo – social, local, mobile

Over the last few years, the term SoLoMo, short for ‘Social Local Mobile’, is being used more and more. At its heart is an important concept that will become increasingly important to arts organisations. Having an effective social local mobile strategy simply means understanding the changing customer behaviours that have been brought about by smartphones ... Read more

Published: 2013 | Resource type: Guide/tools

Facebook Timeline Checklist

Ensuring that you make the most out of your social network online presence; this clear and handy checklist of Facebook essentials is an easy to use practical guide to ensure that you have dotted every i and crossed every t to fulfill your online potential. Ideal to use for team discussions before you set up ... Read more

Published: 2012 | Resource type: Guide/tools

Positive arts-based activities for young people

This leaflet presents case studies from across three events three one-day events staged by ACE and the Museums, Libraries and Archives Council in July 2009, to increase understanding of how the arts and culture can help deliver positive activities for young people. They provide good practice examples of how the arts and culture can contribute ... Read more

Published: 2009 | Resource type: Case studies

Research study on the needs and motivations of young people

A research study that profiles the changing social, emotional, personal and cultural needs of young people by investigating their needs, motivations and attitudes, informing service provision. The findings seek to understand the child’s world through the variety of environments and relationships in which they live – the political systems and policies, how they develop and ... Read more

Published: 2002 | Resource type: Research

Opening time research for London galleries

The study, involving nine London galleries, sought to quantify and understand the evening market for galleries, providing demographic and psychographic profiling data alongside attender motivations and the relationship with daytime visits. The data also cross-referenced findings from participating venue to venue, and analysed marketing activity reach and appeal by segment, and opportunities to position galleries ... Read more

Published: 2002 | Resource type: Research

Harnessing communities to enrich online arts engagement

Discover new ways to engage audiences and visitors online between visits, and how research can give insights into why people participate on social networks. This resource highlights the benefits that engaging with people online can offer to arts and cultural organisations. It examines four ways of approaching content: consumption, interaction, curation and creation, and explores ... Read more

Published: 2008 | Resource type: article


Follow National Museums Scotland’s steps towards a new, integrated website

This case study shares the most important decisions and fact-finding steps that National Museums Scotland took, in moving from an outdated, little-used website to one that unites all five of their (real) locations, is highly interactive and connects to social media presences and has rich, engaging content for a variety of audiences.

Published: 2010 | Resource type: Case studies

Tate listen, learn and adapt to find a new way for audiences to engage digitally

This keynote provides an insight  into how Tate have listened, learned and adapted to review and redirect its online and social activity and found new and improved ways of engaging with its audience, taking them from 14,000 fans/likes to 140,000 on Facebook; and from 16,000 to 200,000 followers on Twitter. The team give an outline ... Read more

Published: 2010 | Resource type: Case studies

Keeping up with social media and how to apply a fresh approach in cultural marketing campaigns

Arts marketers can apply social and emerging media ideas, channels and content to achieve a range of marketing objectives. This document explores the changing nature of digital marketing and looks at the way that marketing is being turned on its head, showing how social, local and mobile marketing is now essential to success in reaching ... Read more

Published: 2011 | Resource type: article

Encouraging social attendance

How marketing, ticketing strategies and functionality are developing to respond to the way audiences and customers now use the internet when planning their social lives. Includes information on how audience member behaviour is affected by social influence, and how organisations can use this to their benefit.

Published: 2012 | Resource type: Guide/tools

Engaging communities with games

Looks at how social and pervasive game concepts can be adapted for traditional organisations to make connections and engage with audiences. Play, as a theme, a way of being, and as a design tool is integral to understanding how culture will develop in the 21st century.

Published: 2012 | Resource type: article

The art of conversation

Transcript of a presentation on copywriting and creating ideas for the social web.

Published: 2011 | Resource type: article

The anatomy of buzz

Transcript of a keynote speech on creating a buzz and spreading ideas by word of mouth, pull marketing, and viral marketing.

Published: 2010 | Resource type: article