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Helping small arts groups become legally constituted organisations.

The Cultural Spring is a Creative People and Places (CPP) programme working to raise participation in arts and culture on South Tyneside and Sunderland. This new case study shares their work with small organisations.


Published: 2018 | Resource type: Case studies

Janine Irons presenting

Audience development strategy as a sword for tackling inequality

In this video from CultureHive Day, Janine Irons from Tomorrow’s Warriors shares her learning from the CultureHive Small-scale Development Programme. Discover how rethinking their audience development strategy allowed Tomorrow’s Warriors to tackle inequality.


Published: 2017 | Resource type: Guide/tools

Innovation in Fundraising – sharing lessons and tales of small charities’ experiences

Gain inspiration and ideas from this collection of small charities’ fundraising stories. Created with support from Creative Scotland and Macrobert Arts Centre, Stirling, Innovation in Fundraising shares experiences from the arts and beyond.


Published: 2016 | Resource type: Case studies

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Individual giving for small-scale organisations or alternative work

Individual giving is not just for big organisations offering ‘popular’ art forms. During this AMA conference 2014 session, David Byrne of New Diorama Theatre in central London, and Jane Rice-Bowen and Kate White – Joint Chief Executives, National Centre for Circus Arts – shared their experiences of fundraising in smaller organisations offering contemporary art experiences.


Published: 2014 | Resource type: Case studies

This Way Up

This Way Up – a guide to arts marketing planning

A practical hands-on guide to writing a marketing plan and building audiences, aimed at people working in small scale organisations with limited marketing resources.


Published: 2007 | Resource type: Guide/tools

Thinking Big logo

Thinking BIG! A guide to strategic marketing planning

Master marketing strategy with this in-depth guide to writing and using strategic marketing plans for arts and cultural organisations.


Published: 2010 | Resource type: Guide/tools