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Janine Irons presenting

Audience development strategy as a sword for tackling inequality

In this video from CultureHive Day, Janine Irons from Tomorrow’s Warriors shares her learning from the CultureHive Small-scale Development Programme. Discover how rethinking their audience development strategy allowed Tomorrow’s Warriors to tackle inequality.

Published: 2017 | Resource type: Guide/tools

Innovation in Fundraising – sharing lessons and tales of small charities’ experiences

Gain inspiration and ideas from this collection of small charities’ fundraising stories. Created with support from Creative Scotland and Macrobert Arts Centre, Stirling, Innovation in Fundraising shares experiences from the arts and beyond.

Published: 2016 | Resource type: Case studies

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What do venues need from touring companies?

In this five minute video, marketers and managers from five small scale arts centres in Ireland talk to Heather Maitland about what they need from touring companies.

Published: 2014 | Resource type: Guide/tools

Getting big audiences for contemporary classical music

Kroumata is a full-time chamber orchestra based in Sweden. Its mission is to perform contemporary music and promote the work of Sweden’s living composers wherever possible. This case study discusses how Kromata developed its audience and started to lead the way in contemporary classical music.

Published: 2014 | Resource type: Case studies

Live streaming productions for independent producers and small-scale venues

An evaluation of the approach Camden Theatres took in setting up paid live streaming for the Camden Fringe in 2010 and 2011. The report first outlines the issues for independent producers and small venues, and goes on to look at the tools available, and how they can work together to grow audiences through online video ... Read more

Published: 2010-12 | Resource type: Case studies

This Way Up

This Way Up – a guide to arts marketing planning

A practical hands-on guide to writing a marketing plan and building audiences, aimed at people working in small scale organisations with limited marketing resources.

Published: 2007 | Resource type: Guide/tools

How a local authority arts officer has helped nurture the career of a small theatre company

This article describes how Claire Bigley, Drama and Literature Officer, Halton Borough Council supported and worked with their drama facilitators Louise Nulty and Jacqueline Pilton of Halton Actors in Residence” (HAIR) to develop site-specific works for festivals and adapt other works including participatory works to draw in new audiences.

Published: 2007 | Resource type: article

Effective public engagement campaigns

Report of a session looking at very practical ways of engaging with audiences, offering clear examples, and giving hope that much can be achieved on a small budget.

Published: 2010 | Resource type: Case studies