An evaluation of the approach Camden Theatres took in setting up paid live streaming for the Camden Fringe in 2010 and 2011. The report first outlines the issues for independent producers and small venues, and goes on to look at the tools available, and how they can work together to grow audiences through online video ... Read more

A practical hands-on guide to writing a marketing plan and building audiences, aimed at people working in small scale organisations with limited marketing resources.

Marketers are increasingly having to deliver campaigns with restricted budgets and fewer staff. In this case study, the author explains how their organisation recently combined their blog, YouTube videos, photos and podcasts in one place – their website. It presents a series of learning points and explains how this has been achieved with limited budgets ... Read more

Report of a session looking at very practical ways of engaging with audiences, offering clear examples, and giving hope that much can be achieved on a small budget.

Transcript of a session which took a practical approach to marketing the arts on  limited budgets, with case studies and practical examples of engaging the public in imaginative  ways.