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A notebook and pen, an open laptop, a smartphone and a cup of black coffee

Why you need a website redesign

Digital marketing specialist and freelance blogger Tomas McKannie looks into several main factors that point at website redesign as the solution for improving your website performance, engagement and sales.


Published: 2021 | Resource type: Article

The Space’s Online Audience Toolkit

The Space knows building audiences online isn’t always easy. There are lots of options for platforms to host your content, tools to track it and metrics to measure it. From their work across the cultural sector, they know there’s a demand for guidance on effective online audience engagement. This Toolkit is a starting point – ... Read more


Published: 2019 | Resource type: Guide/tools

A beginner’s guide to Search Engine Optimisation (SEO) in the arts

Search Engine Optimisation expert Manuela Rotstein takes you through the basic steps to improve your website’s ranking and boost visits to your site.


Published: 2019 | Resource type: Guide/tools

Culture 24

Search Engine Optimisation (SEO) for cultural content producers

This resource, commissioned by The Audience Agency from Culture24 as part of Audience Finder, is aimed at content producers within cultural organisations. No previous Search Engine Optimisation (SEO) knowledge is necessary, and this resource does not seek to cover the more technical SEO practices.


Published: 2014 | Resource type: Guide/tools

Effective search engine optimisation and online visibility for arts organisations

The Globe is a rural arts venue based in the town of Hay-on-Wye in Powys. It’s used for live music, theatre, art exhibitions, community groups, debates, workshops and as a general cafe/restaurant. Since relaunching its website, improving its search engine optimisation, user experience and digital marketing practices, the Globe has seen a dramatic change in its ... Read more


Published: 2013 | Resource type: Case studies

Hallam Internet Digital Marketing Map

Ways to approach digital marketing

Digital tactics replace stations and channels replace lines in this digital marketing plan inspired by the iconic London Underground Tube map. From social media and CRM through to analytics and email marketing, this map presents an overview of the digital opportunities available to cultural marketers.


Published: 2013 | Resource type: Guide/tools

How to build a website

This guide to building a website. It asks why build a website and explores buying traffic, tone of voice, search engine optimization  using cookies to differentiate new customers from returning customers and changing content,


Published: 2005 | Resource type: Guide/tools