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An orange falling into blue water.

Beginners guide to benchmarking your Search Engine Optimisation (SEO) performance

Nazma Noor, Digital Strategist at Cog, outlines four different ways to benchmark your SEO performance.

Published: 2024 | Resource type: Guide/tools

Illustration of a hiker with a large backpack looking at a map.

Search Engine Optimisation: a selection of guides and resources

Cog’s Digital Strategist, Nazma Noor, has put together useful links and resources to accompany her SEO talk at the 2023 Arts Marketing Association Digital Day.

Published: 2023 | Resource type: Guide/tools

How to optimise your rankings on Google Search Engine. A brightly lit sign spelling Google.

Achieving Top Search Rankings: An SEO guide to help you climb the rankings in Google

Search Engine Optimisation specialist and founder of Monty’s Guide, Monty Beaumont uncovers the steps you can take to help climb the rankings in Google.

Published: 2023 | Resource type: Guide/tools

A slice of watermelon cut in the shape of a heart.

Audiences at the Heart: Supercool collection

Supercool love crafting websites and digital strategies that make life easier for arts, cultural and heritage organisations – and your audiences. They also love sharing – whether that’s practical tips to improve digital accessibility, things they’ve learnt about how to be more digitally sustainable, or just generally useful/interesting sector-related things. Here’s a treasure-trove of free ... Read more

Published: 2023 | Resource type: Guide/tools

An illustration of a person wearing a backpack and reading a map.

Guide: SEO in the cultural sector

Search Engine Optimisation (SEO) is important to any cultural sector organisation. Michael Smith, Founder Director at the digital design agency Cog Design gives an overview of the topic and provides some tips on how to make some simple changes with big results.

Published: 2022 | Resource type: Guide/tools

A notebook and pen, an open laptop, a smartphone and a cup of black coffee

Why you need a website redesign

Digital marketing specialist and freelance blogger Tomas McKannie looks into several main factors that point at website redesign as the solution for improving your website performance, engagement and sales.

Published: 2021 | Resource type: Article

A beginner’s guide to Search Engine Optimisation (SEO) in the arts

Search Engine Optimisation expert Manuela Rotstein takes you through the basic steps to improve your website’s ranking and boost visits to your site.

Published: 2019 | Resource type: Guide/tools

The Space’s Online Audience Toolkit

The Space knows building audiences online isn’t always easy. There are lots of options for platforms to host your content, tools to track it and metrics to measure it. From their work across the cultural sector, they know there’s a demand for guidance on effective online audience engagement. This Toolkit is a starting point – ... Read more

Published: 2019 | Resource type: Guide/tools

A man writes on glass - SEO, marketing

Search Engine Optimisation (SEO) for cultural content producers

This resource, commissioned by The Audience Agency from Culture24 as part of Audience Finder, is aimed at content producers within cultural organisations. No previous Search Engine Optimisation (SEO) knowledge is necessary, and this resource does not seek to cover the more technical SEO practices.

Published: 2014 | Resource type: Guide/tools

Effective search engine optimisation and online visibility for arts organisations

The Globe is a rural arts venue based in the town of Hay-on-Wye in Powys. It’s used for live music, theatre, art exhibitions, community groups, debates, workshops and as a general cafe/restaurant. Since relaunching its website, improving its search engine optimisation, user experience and digital marketing practices, the Globe has seen a dramatic change in its ... Read more

Published: 2013 | Resource type: Case studies

Hallam Internet Digital Marketing Map

Ways to approach digital marketing

Digital tactics replace stations and channels replace lines in this digital marketing plan inspired by the iconic London Underground Tube map. From social media and CRM through to analytics and email marketing, this map presents an overview of the digital opportunities available to cultural marketers.

Published: 2013 | Resource type: Guide/tools

How to build a website

This guide to building a website. It asks why build a website and explores buying traffic, tone of voice, search engine optimization  using cookies to differentiate new customers from returning customers and changing content,

Published: 2005 | Resource type: Guide/tools