Arts organisations are facing a visibility crisis and an urgent need to build skills for AI deliverability. This includes new ways to counter the reinvention of Search Engine Optimisation. AI search is designed to keep people inside the platform, making it the destination not the gateway.  The Arts Marketing Association‘s Head of Digital Research and ... Read more

Search Engine Optimisation (SEO) is changing as ‘generative search’ from AI platforms like ChatGPT and Gemini etc starts appearing as a traffic source in Google Analytics.  Nazma Noor, Digital Strategist at Cog, gives us the latest insights and includes a useful Looker Studio report template.

Nazma Noor, Digital Strategist at Cog, outlines four different ways to benchmark your SEO performance.

Cog’s Digital Strategist, Nazma Noor, has put together useful links and resources to accompany her SEO talk at the 2023 Arts Marketing Association Digital Day.

Search Engine Optimisation specialist and founder of Monty’s Guide, Monty Beaumont uncovers the steps you can take to help climb the rankings in Google.

Search Engine Optimisation (SEO) is important to any cultural sector organisation. Michael Smith, Founder Director at the digital design agency Cog Design gives an overview of the topic and provides some tips on how to make some simple changes with big results.