Search Engine Optimisation (SEO) is changing as ‘generative search’ from AI platforms like ChatGPT and Gemini etc starts appearing as a traffic source in Google Analytics.  Nazma Noor, Digital Strategist at Cog, gives us the latest insights and includes a useful Looker Studio report template.

Nazma Noor, Digital Strategist at Cog, outlines four different ways to benchmark your SEO performance.

Search Engine Optimisation expert Manuela Rotstein takes you through the basic steps to improve your website’s ranking and boost visits to your site.