Freya Ruane, Marketing Coordinator at HdK Associates shares some suggestions and tips on how you can assess and improve your current email marketing campaigns. In the mass of marketing emails people receive on a daily basis, it’s important to ensure that your emails are the ones that reach out and engage audiences.

When thinking and talking about a CRM strategy don’t just focus on the IT implementation that is the customer database technology. A clear understanding of customer journeys and how a customer interacts with your organisation will help you align your internal business processes and CRM strategy with these interactions.

Discover what ROI is, how to use it to your advantage and how it can and should be applied to the marketing choices we make as we plan.

Free up time with a ‘marketing health check’ that will help you prioritise what works and gain the confidence to eliminate what doesn’t. This guide is a transcript from an AMA Conference 2011 session.

This case study gives an insight into the methods used by the RSC to engage with its audiences using social media and overview of how, using research as a starting point, the marketing team generated a high ROI using a creative approach to content and messages. It talks about how they worked with the team ... Read more

The New York Public Library (NYPL) describes how they achieved success with social media to reach new audiences and public engagement. Starting out with Twitter and Facebook, then developing a social media strategy which entailed setting SMART objectives(based on KPI’s), achieving internal ‘buy-in’, governance model (‘hub and spoke’), finding the ‘right’ member of staff for each social media platform (e.g. tweeting, ... Read more

For cultural organisations, particularly museums and galleries, ‘return’ in ROI does not just mean money. Neither is the ‘investment’ bit merely financial. What about all the time we put in? There is an argument that we need to measure ROI now more than ever. The economic squeeze of the last few years has led to a rash of academic studies into ... Read more

The shoestrings we once marketed the arts on are growing ever shorter and there’s a renewed evaluation of the role audiences play in the funding model for the arts in Britain today. Hopefully this comes alongside fresh recognition that adequate resources should be given to arts marketers so they can do a professional job. It is therefore our responsibility to ensure every ... Read more

In order to see whether digital marketing efforts are working, cultural organisations have to measure the right things and use the right tools. This article looks at two case studies: one of a group of major UK institutions conducted by Culture 24, and another by The Powerhouse Museum in Sydney. It looks at how to choose the ... Read more