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Working together to increase revenue
Maximise every income stream with a collaborative approach to audience experience in the arts. This new ebook by Spektrix, Working Together to Increase Revenue, gives expert advice on uniting marketing, box office and fundraising teams to maximise revenue and support data-led strategy.
Published: 2023 | Resource type: Guide/tools
Podcast: Ron Evans – the pandemic as a catalyst for creativity
Hannah Mason, Head of Social Entrepreneur Support, Creative United talks to Strategic Advisor Ron Evans about using the pandemic as a catalyst for creativity. One of a series of AMAculturehive podcasts commissioned for The Learning Lounge, AMA Arts Marketing Festival 2020.
Published: 2020 | Resource type: Podcasts
Engaging new audiences and building resilience during a pandemic
Arts Fundraising & Philanthropy Fellow and Back to Ours Producer Nesta Nelson takes a deep dive into how they’ve started engaging new and exiting audiences digitally throughout the Coronavirus pandemic.
Published: 2020 | Resource type: Research
How museums can generate revenue through digital content and virtual experiences
As museums look to generate revenue through virtual initiatives, Cuseum highlight six ideas to consider from online events to virtual membership. Tailored for museums across the US but useful wherever you work and whatever part of the sector.
Published: 2020 | Resource type: Research
How ‘airline pricing’ can help sales soar
BakerRichards take us through what arts managers can learn from the best of what airlines are doing with top tips on dynamic pricing.
Published: 2019 | Resource type: article
10 ways to make your dynamic pricing targets work harder
The dynamic pricing innovator Sean Kelly, founder of Vatic (dynamic pricing for performing arts and ticketed venues) takes us through his top 10 tips to make your pricing targets work effectively.
Published: 2019 | Resource type: article
Dynamic pricing – tools, tactics, strategy
David Wakeman hosts a popular podcast, The Business of Fun. In this episode he interviews the founder of Vatic, Sean Kelly and gets down to the nitty-gritty of dynamic pricing.
Published: 2019 | Resource type: Article
Business Support for the Cultural and Creative Sector
In partnership with Coventry University, Prosper has produced Business Support and the Cultural and Creative Sector in England and Scotland: A Review. This in-depth review of business support activities in England and Scotland is part of Prosper’s vision to build a creative economy making arts accessible for all. It has been shared to help increase awareness and understanding ... Read more
Published: 2018 | Resource type: Research
Diversifying revenue streams
This collection features snippets of case studies by Mark Robinson and offers inspiration for developing new sources of income.
Published: 2017 | Resource type: Guide/tools
AIM Success Guide: successful retailing for smaller museums
John Prescott from Retail Matters shares how and why a good shop can enhance visitor experience.
Published: 2017 | Resource type: Guide/tools