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Webinar: The Fundraising Report 2019 – Key Takeaways

Recording of the May 30th, 2019 webinar on the key findings from SMU DataArts’ Fundraising Report, providing you with the data needed to make informed decisions about fundraising expectations, followed by a Q&A with the author, Dr. Zannie Voss.


Published: 2019 | Resource type: Article

The Fundraising Report 2019 (USA)

The SMU DataArts’ Fundraising Report, examines the fundraising efforts of over 2,421 organizations across 11 different arts and cultural sectors throughout the USA. You’ll also see trends for a subset of over 1,888 organisations over the four-year period from 2014 to 2017.


Published: 2019 | Resource type: Research

Guide to measuring return on investment

Guide to measuring return on investment (ROI)

Discover what ROI is, how to use it to your advantage and how it can and should be applied to the marketing choices we make as we plan.


Published: 2015 | Resource type: Guide/tools

A cultural partnership evaluation tool

With the scrutiny of budgets, many businesses carry out a robust analysis of their partnership with arts organisations. This short guide introduces an evaluation tool developed by Arts & Business which offers a clear way to report the complex, multi-layered outcomes of a partnership. It examines key areas to measure return on investment including inputs, ... Read more


Published: 2014 | Resource type: Guide/tools

How the arts need to respond to corporate social responsibility

The emergence of corporate social responsibility (CSR) practice is changing business attitudes to the arts. This research identified how companies may choose to engage with arts organisations and how they may compare support for the arts with other ‘good causes’. The report’s recommendations include improving evaluation methods and impact measurement.


Published: 2010 | Resource type: Research

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Let's Get Real – How to evaluate online success

‘Let’s Get Real’ details the online analytics methodology, research and key findings of a major study into how arts and cultural organisations can evaluate online success. It suggests new ways to plan, invest and collaborate on the development of digital cultural activities. The guide explains how to define what you are trying to do online, ... Read more


Published: 2011 | Resource type: Guide/tools

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How to optimise audience engagement online

Build a closer and stronger relationship with your audience with tips from this presentation by Vicki Allpress Hill.


Published: 2011 | Resource type: Guide/tools

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Reviewing your marketing campaign strategy

Free up time with a ‘marketing health check’ that will help you prioritise what works and gain the confidence to eliminate what doesn’t. This guide is a transcript from an AMA Conference 2011 session.


Published: 2011 | Resource type: Guide/tools

What is benchmarking between arts organisations, and why is it useful for arts marketers?

This guide and case study addresses the question of how your own organisation’s arts marketing situation measures up against those of your peers. It addresses what kind of benchmark is useful – such as budget, return on investment, email open rates, size of database – and suggests how you would approach getting those benchmarks. The ... Read more


Published: 2009 | Resource type: Guide/tools

A creative approach to engaging with audiences through social media

This case study gives an insight into the methods used by the RSC to engage with its audiences using social media and overview of how, using research as a starting point, the marketing team generated a high ROI using a creative approach to content and messages. It talks about how they worked with the team ... Read more


Published: 2013 | Resource type: Case studies

Maximising return on investment (ROI) in arts marketing

The shoestrings we once marketed the arts on are growing ever shorter and there’s a renewed evaluation of the role audiences play in the funding model for the arts in Britain today. Hopefully this comes alongside fresh recognition that adequate resources should be given to arts marketers so they can do a professional job. It is therefore our responsibility to ensure every ... Read more


Published: 2011 | Resource type: article

Take a look at return on investment (ROI) in arts marketing and cultural organisations

For cultural organisations, particularly museums and galleries, ‘return’ in ROI does not just mean money. Neither is the ‘investment’ bit merely financial. What about all the time we put in? There is an argument that we need to measure ROI now more than ever. The economic squeeze of the last few years has led to a rash of academic studies into ... Read more


Published: 2011 | Resource type: Research

Measuring the effectiveness of digital innovation

In order to see whether digital marketing efforts are working, cultural organisations have to measure the right things and use the right tools. This article looks at two case studies: one of a group of major UK institutions conducted by Culture 24, and another by The Powerhouse Museum in Sydney. It looks at how to choose the ... Read more


Published: 2011 | Resource type: Case studies