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AIM Success Guide: successful retailing for smaller museums

John Prescott from Retail Matters shares how and why a good shop can enhance visitor experience.


Published: 2017 | Resource type: Guide/tools

Heritage retail: museum and gallery shops

Heritage retailing has come a long way in the past few years as museums and galleries rely more heavily on their commercial income streams to bolster budgets. In this article, Michael Richards explores the different marketing methods that can be used to drive traffic to the museum and gallery shop and increase overall profitability, whilst ... Read more


Published: 2013 | Resource type: article