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A museum shop full of gifts.

Beyond the gift shop: how retail is opening up museums to the world

In an ever-changing cultural landscape and at a time where experience is vital, museums are discovering new and innovative ways to approach retail, including taking it beyond their four walls. Jeani Tamakloe, Project Coordinator at The Revels Office, takes us beyond the museum gift shop.

Published: 2023 | Resource type: Guide/tools

An illustratio of a biscuit, a marker pen, a glass of wine, a pencil, a birthday candle and another biscuit.

Community Business Success Guides

It’s not always easy for community businesses to get their hands on the kind of detailed financial data that helps build a business case, and get an important local service up and running. This set of Success Guides by Power to Change supports you with some concrete data that can help you run a more ... Read more

Published: 2022 | Resource type: Guide/tools

The outline of a spoon and fork dusted with sugar

Strategies for Sustainability: Shops and cafes – pathways to profit?

The first of a series of guides produced by MyCake and Cause4 which aim to help small and medium heritage organisations make better strategic choices. Useful for any similar-sized non-profit organisation also running cafes and/or shops.

Published: 2022 | Resource type: Guide/tools

A group of smiling children stand around a display of books

Museum shops: Creating a family friendly retail offer

This resource by Kids in Museums offers insight into what families want from museum shops and top tips on how museums can make these amenities more family friendly.

Published: 2021 | Resource type: Guide/tools

Successful retailing for smaller museums cover

AIM Success Guide: successful retailing for smaller museums

John Prescott from Retail Matters shares how and why a good shop can enhance visitor experience.

Published: 2017 | Resource type: Guide/tools

Heritage retail: museum and gallery shops

Heritage retailing has come a long way in the past few years as museums and galleries rely more heavily on their commercial income streams to bolster budgets. In this article, Michael Richards explores the different marketing methods that can be used to drive traffic to the museum and gallery shop and increase overall profitability, whilst ... Read more

Published: 2013 | Resource type: article