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How should staff of an organisation use social media ethically and protect the company’s reputation?

These guidelines from the Ford Motor Company for its staff are an at-a-glance summary of how to behave in the social media world in an ethical and responsible way , observing lines between the company and private views, honesty, good manners, and times when they might have to refer upwards. Useful for any arts marketer, ... Read more

Published: 2010 | Resource type: Guide/tools

Managing corporate reputation in the cultural sector

In a connected world, managing your corporate reputation and brand has become more complex. Several short case studies are used to illustrate approaches some organisations are taking – in particular how reputation impacts on our approaches to development and corporate sponsorship.

Published: 2012 | Resource type: Case studies