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A lightbulb gives off a warm yellow glow

Culture Restart: Trends and trajectories

The Insights Alliance (Baker Richards, Indigo and One Further) look back on 18 months of data gathered directly from cultural audiences – the fluctuations in confidence levels, the key dividing issues and the lessons we’ve learnt along the way.


Published: 2021 | Resource type: Webinars and films

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Getting to know your audiences with Art Tickets

Merrin Kalinowski, Museum Marketing Relationship Manager at Art Fund explains the benefits of their free ticketing system, Art Tickets. Built by museums, for museums the platform includes functionality for time ticketing, online events, membership and donations.


Published: 2021 | Resource type: Article

A lightbulb gives off a warm yellow glow

Culture Restart: audience and visitor tracking research, May 2021

The May 2021 findings from the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole sector.


Published: 2021 | Resource type: Research

Northumberland Museums sharing stories and learning

The digital edition of ‘bait time to celebrate’ in which stories and learning are shared from across the Museums Northumberland bait programme in South East Northumberland.


Published: 2021 | Resource type: Case studies

Two smiling children peek through a jagged hole they are cutting from a sheet of paperthey

Lockdown Learning: what do we take forward, what do we leave behind

How the Creative People and Places Museums Northumberland bait programme sustained creative connections during the 2020/21 lockdowns and the learning they are taking forward post pandemic.


Published: 2021 | Resource type: Case studies

A smiling woman with arms out stretched is covered by falling strips of coloured paper

Green shoots in April 2021- signs of recovery

A new study released by TRG Arts and UK arts data specialists Purple Seven, Green Shoots in April 2021?, is based on data collected from the COVID-19 Sector Benchmark, an initiative led by TRG Arts and Purple Seven, which has grown into the largest global arts and cultural consumer dataset in the industry. Data from venues in ... Read more


Published: 2021 | Resource type: Research

A man stands with one foot on a wooden chest. His arms are open wide and he is wearing a furry hat with large ear flaps

Brighton Open Air Theatre – adapting and learning through a pandemic

Like most arts organisations in the UK, the Covid-19 pandemic has had an enormous impact on the activities of Brighton Open Air Theatre (BOAT). However, the team at BOAT have shown remarkable resilience in implementing changes and learnings into their work throughout the past year, in order to safely welcome families back to their open ... Read more


Published: 2021 | Resource type: Case studies

A sign saying Come in, we're open hangs on a bicycle in front of an outdoor table.

17 things all arts marketers should do now to prepare for reopening

Kizzie Burkett, Account Manager at the international arts and live entertainment marketing agency AKA outlines 17 productive and real actions you can take now to enable you to put your best foot forwards before reopening.


Published: 2021 | Resource type: Article

Podcast: Jen Chapman – launching a new membership scheme during a pandemic

Hannah Mason, Head of Social Entrepreneur Support, Creative United talks to Jen Chapman Head of Marketing and Sales, Storyhouse about launching a new membership scheme during a pandemic. One of a series of AMAculturehive podcasts commissioned for The Learning Lounge, AMA Arts Marketing Festival 2020.


Published: 2020 | Resource type: Podcasts

The back of a woman wearing a brown shirt staring at a white wall covered with many face masks

Culture Restart: disabled and vulnerable audiences

A report by the Australian arts consultant Morwenna Collett in collaboration with the Insights Alliance – Indigo Ltd, Baker Richards and One Further – reveals that disabled audiences may be among the last to start booking for and returning to in-person cultural experiences.


Published: 2021 | Resource type: Research

A smiling person with hands out wide amongst multi-coloured, falling squares of paper

The 5 reassurances audiences need for reopening

Katy Raines, Indigo looks at health and safety, access, financial, social and brand reassurances that you must give audiences in order to build confidence to return.


Published: 2021 | Resource type: Research

Culture Restart: audience and visitor tracking research, March 2021

The March 2021 findings from the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole sector.


Published: 2021 | Resource type: Research

Culture Restart: audience and visitor tracking research, January 2021

The January 2021 findings from the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole sector.


Published: 2021 | Resource type: Research

Person looking at paintings

5 things to keep in mind as you reopen your museum

5 great tips that will ease your path to reopening from Cuseum 


Published: 2021 | Resource type: Article

A woman sits alone on a wooden bench staring at a large painting

Reopening museums and attractions

This Playbook by Cuseum is the culmination of hundreds of hours of research, real-world experience, and conversations with museum professionals around the world.


Published: 2021 | Resource type: Guide/tools

A brightly lit carousel at night with trees in the background

The Covid-19 carousel: learning how to pivot #ADA

Aisling Serrant and Natalie Rowan, Museum of London Docklands realise that taking little steps can help you to achieve the big ideas  as part of their Fellowship at the Audience Diversity Academy.


Published: 2020 | Resource type: Case studies

Everything has changed, but what role does digital streaming have in the future?

What role does digital streaming have in the future asks Sharon Chou, South Bank Centre as part of her Fellowship at the Audience Diversity Academy


Published: 2021 | Resource type: Case studies

Culture Restart: second wave of findings, November 2020

The second wave of responses to the Culture Restart research by the Insights Alliance, a partnership between Baker Richards, Indigo and One Further. The research supports cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for the benefit of the whole ... Read more


Published: 2020 | Resource type: Research

Neon Open Sign

Building blocks for reopening

This comprehensive guide by Spektrix helps lay the foundations for a successful reopening whether you use their CRM system or something else.


Published: 2020 | Resource type: Guide/tools

Person looking at paintings

Webinar: The current climate for online donations – conducting a temperature read

In this comprehensive webinar, Lucy Costello, Head of Marketing, Ticketsolve takes us through how we can change our objectives towards online fundraising and implement sensitive and meaningful online donation campaigns. Part of the Ticketing Professionals Conference (TPC) webinar series.


Published: 2020 | Resource type: Article