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The Lowry building interior during closure in lockdown

Working with and supporting cultural organisations: local cultural policies and Newton’s Law of Cultural Funding

Researchers Rachel Johnson, Abigail Gilmore and Benjamin Dunn look at how Covid-19 is changing arts and culture policy and strategy within local cultural ecosystems, and the potentially damaging effects of a funding ‘gravitational pull’ within well-networked organisations and regions.


Published: 2021 | Resource type: Research

Jerusalem: Involving local participants to create a professional production

The Jerusalem Project saw The Common Players Theatre Company, in partnership with Exeter Northcott Theatre and local promoters, bring Jez Butterworth’s award winning play to the West Country on tour. This report explains the audition/casting process, the relationship with promoter partners, the make up of the audience and their reaction to the piece. In addition, ... Read more


Published: 2014 | Resource type: Research

Growing arts and cultural participation and partnerships in regional communities

This case study from Queensland, Australia outlines how the Cultural Precinct has engaged with regional communities in recent years. Queensland’s Cultural Precinct has a strong presence in regional communities across the state, through touring programmes and exhibitions, artist workshops and residencies, performance simulcasts, collections loans, virtual access to collections, digital engagement projects, research and internships. ... Read more


Published: 2013 | Resource type: Case studies

The role of arts participation in regional well being

This paper is a summary of key areas of interest from Julia Anwar McHenry’s research thesis ‘The Arts and Social Well-being in Rural Communities: A Qualitative and Quantitative Assessment in the Mid West Region of Western Australia’. Anwar McHenry’s thesis is the outcome of a research project on the role of the arts in the ... Read more


Published: 2011 | Resource type: Research

How can a community based dance company be successful in the 21st century

In this white paper Ballet Memphis and National Arts Strategies (USA) share the findings of the initial stage of fact finding work that set out to ‘reinvent’ Ballet Memphis by ‘building bridges to new communities and planning a variety of sustainable scenarios for the future business model’.  It gives a fascinating insight into the questions ... Read more


Published: 2008 | Resource type: Case studies

How to build a good relationship with the local press

Do you feel like you’re sending your press releases out into the void? Helen Nugent, former Times journalist and founding editor of cultural website Northern Soul, shares her secrets for building a more fruitful relationship with your local arts journalist.


Published: 2013 | Resource type: article

How to effectively engage the school leaver/young student market

This non-arts case study demonstrates how to effectively engage the school leaver/young student market.  It tells the story of how in 2012 MediaCom Edinburgh and Teesside University set about to increase student admissions in the face of double digit declines across the competitive set (post-1992 universities in the north of England).  With Teesside University having ... Read more


Published: 2013 | Resource type: Case studies

Pitching to the UK national press from the regions

Arts organisations located outside of London struggle to get their fair share of national press even before the news industry entered crisis mode. Now the latest round of belt tightening has seen travel budgets slashed and editorial cuts across the board. Don’t despair, says seasoned arts PR Catharine Braithwaite. With the right approach and some ... Read more


Published: 2013 | Resource type: Guide/tools

Theatre reviews in the regions

A depth of knowledge and a genuine passion is essential for an informed review. This article discusses the relationship between theatres and arts critics in the regions from the reviewer’s perspective. It discusses the devaluing of star ratings to reviews and the role of the critic to enlighten, educate and entertain readers, whilst allowing them ... Read more


Published: 2013 | Resource type: article

Gallery research

Results of a pilot shared survey of galleries in the South East, South West, East, East Midlands, London and Wales. Visitors to galleries were asked questions about their age, locality, frequency of attendance, art specialism and art purchasing.


Published: 2011 | Resource type: Research

Large-scale public arts project evaluation – RedBall UK

An evaluation and case study of a large-scale, mutlidimensional arts tour and education project. Torbay Council brought an award-winning, interventionist work of public art, RedBall UK, to the streets, enriching cultural tourists’ experiences and allowing visitors to see familiar places in a new light.


Published: 2012 | Resource type: Case studies

Our Creative Talent – the voluntary and amateur arts in England

An in-depth study of voluntary and amateur arts groups and informal adult learning in the arts in England. Commissioned by DCMS and Arts Council England to improve the knowledge base on the voluntary and amateur arts sector in England, it is the first of its kind on a national scale and represents the first step ... Read more


Published: 2007 | Resource type: Research

Subscription scheme benefits

Subscription schemes are used by major American institutions to sell theatre tickets in bulk. These schemes often act as a starting point for increasing customer loyalty – by encouraging customers to attend more frequently, it is hoped that they will eventually become a friend or a donor. Consultant Debbie Richards explains the benefits of this ... Read more


Published: 2011 | Resource type: article

Cultural Impact Study

The impact of the arts in Birmingham

A study to identify the economic contribution of the main arts organisations to the Birmingham economy and the impact they have on the image, profile and perceptions of the city and wider West Midlands region.


Published: 2009 | Resource type: Research

A detailed study of the impact of the press on Liverpool pre 2008

This report presents a broad and detailed analysis of the impact of the press on the City of Liverpool and analyses developments in the repositioning of Liverpool as a ‘world class’ city in the context of its nomination as European Capital of Culture (ECoC). The report covers UK national press coverage that refers to Liverpool ... Read more


Published: 2006 | Resource type: Research

How to manage multiple priorities

How can you manage a mix of priorities while still meeting the targets and expectations of artists, funders and line managers? How should you decide on your top priorities? This article describes how to manage your time effectively in order to achieve a balanced working pattern while still meeting all your objectives and deadlines.


Published: 2011 | Resource type: Guide/tools

The Green Guide

Understanding and marketing to rural audiences for large- and middle-scale venues.


Published: 2000 | Resource type: Guide/tools