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How to measure your PR campaign

In the first of a series of thought-provoking and practical guides, Head of Communications at Manchester’s multi-arts venue HOME, Kat Harrison-Dibbits outlines the steps needed to effectively measure your PR campaign.

Published: 2021 | Resource type: Guide/tools

Creating an audience focused season brochure

US arts marketing consultant Trevor O’Donnell tells us from a strategic perspective why he admires the latest season brochure from the Austin Symphony.  The audience focused brochure uses visuals to bring to life the experience of a young couple throughout an evening at the Austin Symphony. Trevor is a straight talking marketing consultant who has ... Read more

Published: 2013 | Resource type: article

Launching the new Library of Birmingham

It’s not every day that libraries make the front page, but the opening of the new Library of Birmingham was one of the big culture stories of 2013. In this case study, Kate Feld interviews Sara Rowell, Partnerships and Marketing Senior Manager at the Library of Birmingham, about the launch of this spectacular new building ... Read more

Published: 2014 | Resource type: Case studies

A best practice guide to selecting an agency

Finding an Agency is designed to aid the agency selection process.  This is a fairly detailed guide that outlines the valuable processes to go through and questions to ask when considering working with an agency or agencies.  The contents page will help you quickly find the section most relevant to your needs and gives a ... Read more

Published: 2009 | Resource type: Guide/tools

Briefing An Agency

Briefing an agency: a best practice guide to briefing communications agencies

Get the most out of your communications agency with help from this guide, which draws from research conducted among over 140 advertisers and agencies. This guide was developed by the Institute of Practitioners in Advertising, and partner professional bodies ISBA, Marketing Agencies Association (MAA) and PRCA.

Published: 2011 | Resource type: Guide/tools

You wrote a book, now what?

Angela Jackson’s debut novel The Emergence of Judy Taylor has been received with great critical acclaim and is through to the final three of Amazon Rising Stars 2013.  In this article Angela reflects on how her background in arts PR helped her prepare to launch her own work, albeit there were many new lessons she ... Read more

Published: 2013 | Resource type: article

Pitching to the UK national press from the regions

Arts organisations located outside of London struggle to get their fair share of national press even before the news industry entered crisis mode. Now the latest round of belt tightening has seen travel budgets slashed and editorial cuts across the board. Don’t despair, says seasoned arts PR Catharine Braithwaite. With the right approach and some ... Read more

Published: 2013 | Resource type: Guide/tools

How Visit London can help you reach more visitors

This factsheet explains the advice and support that Visit London offers in order to reach more visitors. You’ll find links to further free online resources, information about partnership opportunities, marketing and PR campaign ideas, and details of how to get listed on the Visit London website. There’s also a handy top tips section for developing ... Read more

Published: 2010 | Resource type: Guide/tools

Media and public relations resource screen grab

Public relations and the media – an introduction for arts and cultural marketers

A general introduction to core press and PR topics for the cultural sector, aimed at supporting marketers and artists working in the arts.

Published: 2009 | Resource type: Guide/tools

How and why businesses in and around Manchester are using Twitter

This guide shows how businesses use Twitter to market themselves and their work in Manchester, one of the most active Twitter communities in the country.  With clear illustrations of what the data on usage actually means, this analysis can help you to make sure you’re staying one step ahead of your competitors when using Twitter.

Published: 2010 | Resource type: Guide/tools


How to write a press release

Writing an effective press release is an important first step in building up your media relations and giving your story the best chance to be heard. The initial role of a press, or news, release is to provide reporters with the basics needed to develop a news story. This snapshot guide explains how to develop good relationships ... Read more

Published: 2012 | Resource type: Guide/tools

How to write a press release

It’s often difficult to make your story stand out from the crowd. This useful guide explains what you should include on a press release to ensure it grabs the attention of the recipient. It includes a generic template you can use, along with two annotated examples of a press release and photo opportunity.

Published: 2011 | Resource type: Guide/tools

Introductory guide to media relations cover

How to develop media relations to increase coverage of your organisation

Build positive press relationships with help from this introductory guide that takes you through the key stages of a media relations campaign. From finding positive stories to researching media contacts and writing press releases, discover top tips for increasing coverage of your organisation.

Published: 2013 | Resource type: Guide/tools

Ten top press and PR tips for arts and cultural professionals

At an Arts Marketing Association (AMA) day conference in spring 2011, press and PR professionals from the cultural sector were brought together by for PR and the Changing Media – a summit on the changing role of press and PR in the arts. The day was crammed with ideas and conversation (well, they were PR people after all) and ... Read more

Published: 2011 | Resource type: Guide/tools

Using pricing to optimise income and access

Transcript of a session giving an overview of pricing strategy and theory, and the pricing review process, with a case study from the City of Birmingham Symphony Orchestra (CBSO).

Published: 2005 | Resource type: Case studies