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14-18 NOW: Summary of Evaluation

This report by Josephine Burns based on documents and data analysis by Morris Hargreaves McIntyre, summarises 14-18 NOW’s five-year programme and tells the story of a unique undertaking that brought together art and heritage with a vision ‘to support the creation of artworks by contemporary artists, to engage and stimulate the UK public in fresh and engaging ... Read more


Published: 2019 | Resource type: Research

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Starter Course – how to inspire people from the start

A video case study introducing Appetite’s Starter Course initiative, which was designed to get groups in Stoke excited about the arts.


Published: 2014 | Resource type: Case studies

Policies for the people

The Cultural Commissioning Programme is a three-year programme running from July 2013 to June 2016, funded by Arts Council England.The programme works to help the arts and cultural sector engage in public sector commissioning and to enable public service commissioners to increase their awareness of the potential for arts and cultural organisations to deliver their outcomes. In this ... Read more


Published: 2015 | Resource type: article

Latino New South: case study in innovation and adaptive capacity

This US-based case study looks at the collaborative work of three organizations – Levine Museum of the New South, the Atlanta History Center, and the Birmingham Civil Rights Institute – and their shared innovation project, Latino New South. Latino New South was a project incubated through EmcArts.org’s Innovation Labs for Museums programme. It is an ... Read more


Published: 2015 | Resource type: Case studies

Transported Live: Assault Events at Elsoms

Transported is a strategic, community-focused programme that aims to get more people in Boston Borough and South Holland enjoying and participating in arts activities. The programme has eleven different strands of arts activity, one of which is Transported Live: taking projects to the workplace and to those who wouldn’t normally engage with the arts. This case study ... Read more


Published: 2015 | Resource type: Case studies

On Your Doorstep

In 2014 Transported’s On Your Doorstep project asked people in Boston Borough and South Holland to nominate public spaces which they felt were in need of creative enhancement or improvement. Working with the nominators, Transported have commissioned appropriate and exciting artwork to breathe new life into public spaces.


Published: 2015 | Resource type: Case studies

Transported: arts engagement in rural Lincolnshire

Transported is a Creative People and Places project funded by Arts Council England. This document describes the projects that Transported is currently working on to help raise levels of arts engagement in rural Lincolnshire.


Published: 2015 | Resource type: Case studies

Pop Up Shops Handbook

Transported is a strategic, community-focused programme that aims to get more people in Boston Borough and South Holland enjoying and participating in arts activities. This guide written on behalf of Transported by Dan Thompson of the Empty Shops Network, explains how to use empty shops as an effective arts space.


Published: 2013 | Resource type: Guide/tools

Transported Empty Shops Report

Transported is a strategic, community-focused programme that aims to get more people in Boston Borough and South Holland enjoying and participating in arts activities. This report on Transported’s Empty Shops project explains how empty shops were utilised as pop up arts spaces in August 2013.


Published: 2013 | Resource type: Case studies

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Demonstrating impact

A number of challenges face arts and cultural organisations in showing their impact on public service outcomes. Jessica Harris examines the types of evidence that commissioners want and looks at how arts and cultural organisations are providing it. This article was originally published by Arts Professional.


Published: 2015 | Resource type: article

iOrchestra

This case study explores the key success factors and learning outcomes of Philharmonia Orchestra’s successful audience development project, iOrchestra. Discover how a mixture of digital installations, interactive stations and live concerts were used to reach audiences whose engagement with top quality orchestral music was low or non-existent.


Published: 2015 | Resource type: Case studies

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Sound Investment: Making fundraising accessible

Discover how Birmingham Contemporary Music Group launched the pioneering audience development and fundraising scheme, Sound Investment, to raise funds for their new work.


Published: 2015 | Resource type: Case studies

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Connecting through content – storytelling in new ways

This is a story about how Circus Oz, a medium-sized performing arts company in Australia has been working with RMIT University to develop a digital platform – the Living Archive – to change not only the company’s operational business and artistic practices but its relationship with and conception of its audiences.


Published: 2013 | Resource type: Research

AMA Conference 2013 Game Change Logo

Balancing act: earned income vs. public service

Explore how Channel 4 juggles the demands of delivering public service content and balancing commercial needs in this report of Jonathan Allan’s keynote at AMA conference 2013.


Published: 2013 | Resource type: article

Growing arts and cultural participation and partnerships in regional communities

This case study from Queensland, Australia outlines how the Cultural Precinct has engaged with regional communities in recent years. Queensland’s Cultural Precinct has a strong presence in regional communities across the state, through touring programmes and exhibitions, artist workshops and residencies, performance simulcasts, collections loans, virtual access to collections, digital engagement projects, research and internships. ... Read more


Published: 2013 | Resource type: Case studies

Connecting with communities outside the arts

Shoshana Fanizza of US consultancy Audience Development Specialists (ADS) considers the importance of creating programmes to connect with communities that link up with what’s already getting their attention in the world outside the arts. This short article has been adapted from the ADS blog and was originally posted in 2013.


Published: 2013 | Resource type: article

Village and community reps: social media – but in the real world

Lincoln Drill Hall is a thriving arts centre based in the heart of Lincoln servicing the city, county and beyond. In this case study, Gavin Street, Drill Hall’s Marketing Manager, desribes how the venue has recruited a team of volunteer village and community reps to help spread the word about Drill Hall in their village or ... Read more


Published: 2014 | Resource type: Case studies

Ground-breaking brands

At Wolff Olins they ‘do brand’ and in a nutshell they believe that brand is not the organisation’s name, logo, slogan, advertising campaign or marketing activities. At its simplest they believe that brand is: 1. Your purpose – why you exist in the world 2. The way that all your different stakeholders experience that Owen ... Read more


Published: 2013 | Resource type: article

Using Culture Segments to understand the New Zealand arts, culture and heritage audiences

This research undertaken in 2011 by Morris Hargreaves McIntyre on behalf of Creative New Zealand, uses two sector specific products Audience Atlas and Culture Segments to identify and understand arts, culture and heritage audiences in New Zealand. The research is designed to help arts, culture and heritage organisations to target, reach and engage with new audiences and meet ... Read more


Published: 2011 | Resource type: Research

How to involve your target audience in the development of a marketing campaign

This social marketing case study has been shared by the National Social Marketing Centre and demonstrates how you can successfully involve your target audience in the development of behaviour change related communications.  NHS Stockport wanted to increase the number of people accessing local smoking cessation services.  A marketing initiative ‘lose the fags’ was launched that ... Read more


Published: 2010 | Resource type: Case studies