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Introducing Culture Segments

Understand your audience and target them more accurately with this introductory guide to the Culture Segments sector-specific segmentation system. It explains each segment’s motivations and habits, allowing you to begin applying it in your own marketing work.


Published: 2010 | Resource type: Guide/tools

How to build advocacy

This advocacy fact sheet is useful for all cultural marketers. Based on the Museums Association ‘Love Museums’ campaign, it outlines tips for how to raise your profile, improve communication and influence key stakeholders.


Published: 2013 | Resource type: Guide/tools