In the second of a series, Bence Marosi, pricing expert and CEO of DynamO Pricing, cuts through some of the common myths and suspicions surrounding the use of dynamic pricing.

A lesson in dynamic pricing from specialists DynamO Pricing. Pricing expert and Dynamo’s CEO Bence Marosi uncovers exactly what went wrong with the pricing of the Oasis reunion tour.

New research suggests how you can optimise income and position yourself effectively in the market, while maintaining accessibility. Based on the findings, Jennie Jiricny, Museum Marketing Relationship Manager at Art Fund gives us five top tips on setting museum admission prices.

A successful dynamic pricing model can embrace data to reward arts and cultural organisations with increased revenue and a better understanding of their audiences. CRM innovators Spektrix show us new ways of thinking about demand-based pricing and practical tools to turn your goals into reality

Can data help us better understand the impact of rising prices on the social sector? Sarah Thelwall and Karl Wilding of data insight and strategy agency MyCake  look at the continuing implications as support is tapered down but costs continue to rise.

Research rings warning bells about the potential effects of the cost-of-living  crisis on already hard-pressed cultural organisation across the UK. Anne Torreggiani, CEO, The Audience Agency gives suggestions for how we can both brace for its impact and support our communities.

Kizzie Burkett, Account Manager at international arts and live entertainment marketing agency AKA looks at how we can apply behavioural economics to the arts and entertainment sector.

A new partnership between Baker Richards, Indigo and One Further, The Insights Alliance, has launched the Culture Restart Toolkit. This set of free tools is designed for cultural organisations at all stages of reopening, and will track customer sentiment over six months, giving organisations instant access to audience insight and building a national picture for ... Read more

This comprehensive guide by Spektrix helps lay the foundations for a successful reopening whether you use their CRM system or something else.

The Search for Audiences handbook is a tool for helping presenters (venues) build audiences. It details the research techniques CircuitWest and its participating members used for 12 Western Australian presenters in its projects involving focus groups (qualitative) and, in some cases, surveys (quantitative). It provides an overview of the main factors that influenced audience behaviour across the studies, as well as details the research questions ... Read more

The dynamic pricing innovator Sean Kelly, founder of Vatic (dynamic pricing for performing arts and ticketed venues) looks at how we can use dynamic pricing to better understand our audiences.

David Wakeman hosts a popular podcast, The Business of Fun. In this episode he interviews the founder of Vatic, Sean Kelly and gets down to the nitty-gritty of dynamic pricing.

The dynamic pricing innovator Sean Kelly, founder of Vatic (dynamic pricing for performing arts and ticketed venues) takes us through his top 10 tips to make your pricing targets work effectively.

BakerRichards take us through what arts managers can learn from the best of what airlines are doing with top tips on dynamic pricing.

A report by CultueLabel for Kids in Museums looking at opportunities to use flexible family tickets to develop new creative business models.

If you are currently charging and considering making the switch to free admissions – or vice versa – this guide will support you to make informed decisions. It provides examples and case studies from museums that responded to the AIM survey on admissions and pricing.

East Durham Creates and ARC Stockton share top tips on funding, pricing, social media and food health and safety.

This practical guide, by Baker Richards for the Family Arts Campaign, offers a framework for making pricing decisions for arts activities or events. Discover case studies, hints and tips.

Explore the practicalities of setting up a Pay What You Decide pricing strategy. ARC Stockton’s handy toolkit features results from their trial and advice on everything from box office setup to gift aid and donations.

A survey in 2013 by the Association of British Orchestras (ABO) of its members revealed a paradox that while audiences increased by 16% between 2009/10 and 2012/13, earned incomed declined by 11% in real terms. In this article, Mark Pemberton, Director of the ABO, considers whether there is a genuinely new “business model” that could be the salvation of ... Read more