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Press releases the audience development way

Shoshana Fanizza of US consultancy Audience Development Specialists (ADS) offers some practical tips for writing effective press releases.  This short article has been adapted from the ADS blog and was originally posted in 2013.


Published: 2013 | Resource type: article

How to build a good relationship with the local press

Do you feel like you’re sending your press releases out into the void? Helen Nugent, former Times journalist and founding editor of cultural website Northern Soul, shares her secrets for building a more fruitful relationship with your local arts journalist.


Published: 2013 | Resource type: article

Media and public relations resource screen grab

Public relations and the media – an introduction for arts and cultural marketers

A general introduction to core press and PR topics for the cultural sector, aimed at supporting marketers and artists working in the arts.


Published: 2009 | Resource type: Guide/tools

Tips on making your press release engaging

This annotated press release about the winner of a design competition highlights what makes for a good press release.  It covers making a link with the organisation, considering your key messages, thinking about what makes it newsworthy.  It also demonstrates a potential format or layout for the press release including consideration of notes to editors.


Published: 2010 | Resource type: Guide/tools

How to write a press release

It’s often difficult to make your story stand out from the crowd. This useful guide explains what you should include on a press release to ensure it grabs the attention of the recipient. It includes a generic template you can use, along with two annotated examples of a press release and photo opportunity.


Published: 2011 | Resource type: Guide/tools