AMA Conference 2020

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Gallery research

Results of a pilot shared survey of galleries in the South East, South West, East, East Midlands, London and Wales. Visitors to galleries were asked questions about their age, locality, frequency of attendance, art specialism and art purchasing.


Published: 2011 | Resource type: Research

Survey design: examples of research questions and answer codes

This set of research questions and answer codes was developed during Audiences London’s work with a group of London-based visual arts organisations to standardise and share their audience information. They include questions which focus on the profiling of visitors as well as motivation, marketing, behaviour and satisfaction. This guide may be useful to you if the questions ... Read more


Published: 2011 | Resource type: Guide/tools

Benchmarking audiences for London contemporary visual arts

Snapshot London: Visual Arts, is a visual arts benchmarking project. The Audience Agency undertook a scoping exercise to establish the amount and nature of audience data being collected and used by London contemporary visual arts organisations, and investigated the most appropriate and cost effective means of supporting these organisations in their ongoing audience research and development ... Read more


Published: 2011 | Resource type: Guide/tools

Factors that drive arts attendance: overview of major studies

This presentation looked at a range of primary and secondary research such as the DCMS Taking Part Survey and CASE reviews of research in sports and arts. It posed the question ‘What drives arts attendance? It looks at the impact of distance from venues and concludes that proximity is significant in predicting attendance, along with ... Read more


Published: 2012 | Resource type: Research

Catchment areas

Learning more about your catchment area – a brief introduction to area profile reports.


Published: 2001 | Resource type: Guide/tools

The Green Guide

Understanding and marketing to rural audiences for large- and middle-scale venues.


Published: 2000 | Resource type: Guide/tools