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Preparing for a meeting with a potential corporate partner
This guide provides useful advice on how to prepare for a meeting with a potential corporate partner to ensure your ‘ask’ is presented in a way that complements your potential partner’s business activities.
Published: 2015 | Resource type: Guide/tools

The director’s cut – key challenges for museums and galleries
Things have changed dramatically in the past 25 years in visual arts marketing and in particular how we think about our audiences. In this article the author reviews the period and provides a ‘once in a lifetime’ case study from Manchester City Galleries. You’ll find details about what approach was taken in order to put ... Read more
Published: 2013 | Resource type: article

Creating life-long relationships with museum visitors
An insight into how The Natural History Museum aims to create life-long relationships with its visitors which rely on them being connected with all aspects of the Museum’s work. For an organisation that has 40 different logos and a complex structure, this is no easy task, and this case study shows you how it can ... Read more
Published: 2007 | Resource type: Case studies

Brand of Gold
A guide to branding and increasing the value of your brand.
Published: 2001 | Resource type: Guide/tools