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Covid secure boom pole in action during recording of Podtours podcast

Using podcasts to engage with new audiences

This case study is based on a session at Digital Heritage Lab’s Digital Skills Day, when Ranjit Atwal spoke to Emma Beck from St Mellitus Organ Restoration Project in Stroud Green, North London and Oonagh Gay, Chair of Islington Guided Walks, about a series of ‘podtours’ they have created. The ‘podtour’ is an audio walking ... Read more


Published: 2021 | Resource type: Case studies

Podcast: Hannah Hethmon – podcasting for connection at Smithsonian

Lucy Jamieson, Head of Programme at the AMA talks to Podcast Producer, Hannah Hethmon, Better Lemon Creative Audio about using podcasts to connect with people’s stories. Including advice on planning, key tools and processes. One of a series of AMAculturehive podcasts commissioned for The Learning Lounge, AMA Arts Marketing Festival 2020.


Published: 2021 | Resource type: Podcasts

Arts Survival Training. An AMA Podcast. Episode 3 – Wellness is Not Optional

Arts Survival Training is a podcast from the Arts Marketing Association about creating stronger, more resilient arts organisations. In each episode, you’ll hear UK arts professionals weigh in on the skills and mindsets our field needs in order to survive in the face of social, political, and environmental challenges. Arts Survival Training is hosted, edited, and produced by Hannah Hethmon.


Published: 2020 | Resource type: Article

Arts Survival Training. An AMA Podcast. Episode 2 – Our Environment, Our Problem

Arts Survival Training is a podcast from the Arts Marketing Association about creating stronger, more resilient arts organisations. In each episode, you’ll hear UK arts professionals weigh in on the skills and mindsets our field needs in order to survive in the face of social, political, and environmental challenges. Arts Survival Training is hosted, edited, and produced by Hannah Hethmon.


Published: 2020 | Resource type: Article

Arts Survival Training: An AMA Podcast. Episode 1 – Mission, Vision and Values

Arts Survival Training is a podcast from the Arts Marketing Association about creating stronger, more resilient arts organisations. In each episode, you’ll hear UK arts professionals weigh in on the skills and mindsets our field needs in order to survive in the face of social, political, and environmental challenges. Arts Survival Training is hosted, edited, and produced ... Read more


Published: 2020 | Resource type: Article

Digital Lab. Ron Evans, Helen Rynne, Miriam Nicholson-Butcher. Podcast.

Ron Evans, Consumer Psychologist and Principal Consultant, Group of Minds and Mentor at AMA Digital Lab talks to two of his Fellows, Helen Rynne and Miriam Nicolson-Butcher, UK Theatre about their experience and experiments.


Published: 2020 | Resource type: Article

Digital Lab. Orchestra of the Swan. Blog 2. A/B testing and The Learning Circle

The second blog by Paolo Pezzangora, Marketing Manager at Orchestra of the Swan as part of his Fellowship at AMA Digital Lab.


Published: 2020 | Resource type: Article

Digital Lab. We The Curious. Blog 2. The World’s Most Makeshift Podcast.

The second blog by Ginny Russell, Digital Communications Producer and Coordinator at We The Curious as part of her Fellowship at AMA Digital Lab.


Published: 2020 | Resource type: Article

An insight into online behaviour

This seminar provides insight into how and why people use digital technologies, with a particular focus on young people, how use may be changing with the advent of new tools such as social networking sites, podcasts and vodcasts and how we might develop our digital marketing in line with the way that people use interactive ... Read more


Published: 2008 | Resource type: Case studies

How to deliver online marketing on a shoestring

Marketers are increasingly having to deliver campaigns with restricted budgets and fewer staff. In this case study, the author explains how their organisation recently combined their blog, YouTube videos, photos and podcasts in one place – their website. It presents a series of learning points and explains how this has been achieved with limited budgets ... Read more


Published: 2009 | Resource type: Case studies