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An illustration of a goldfish leaping from a small bowl to a large bowl.

Impact strategy: theory of change guide and template

A theory of change (also known as a logic model) is the backbone for the strategy of any organisation. A comprehensive guide and template by Arts & Culture Finance by nesta.


Published: 2023 | Resource type: Guide/tools

An open laptop. A notebook. A lit sign says: You got this.

Top tips for working multiple roles in a small arts organisation

Following on from a panel session at the Cultural Enterprises Conference 2023 – with Holly Burrows, The Cartoon Museum; Rosie Baker, Bishopsgate Institute; and Kate Rolfe, The Revels Office – this article shares top tips for working multiple roles in a small arts organisation.


Published: 2023 | Resource type: Article

Digitisation project planner, handbook and examples

A project planner and handbook to hep you develop your digitisation project idea into a comprehensive plan.  Produced by Dr Mathilde Pavis and Dr Andrea Wallace with Sarah Saunders for The National Lottery Heritage Fund.


Published: 2023 | Resource type: Guide/tools

Hamster eating apple

Making it count: Overcoming the barriers to better grant-making

Grant-making occupies a special place in the finance landscape for the social sector. Grants are the lifeblood of the sector, enabling charities and community groups to innovate, plan, develop and collaborate, often unlocking other income streams. However, not all grant-making currently achieves its full potential. A useful read for grant recipients as well as grant ... Read more


Published: 2023 | Resource type: Research

Business planning guidance for arts and cultural organisations

A guide that helps you write the best business plan you can.  Based on preparing a plan that collates and clarifies your business model(s); is clear, coherent and realistic; has ambition and is attractive to stakeholders, funders and investors. Written by Dawn Langley and Susan J. Royce.


Published: 2022 | Resource type: Guide/tools

Head and shoulders of a womanwith hand up holding a pen. Her face is covered in symbols.

Influencer, Influenced or Influential: How do you use data?

Whether you use data to influence your decisions, or if you consider your data to be influenced by the decisions you make, it’s a key component to helping your team works together to ensure the sustainability of your organisation. Lucy Costelloe, Ticketsolve guides us through the process. Ticketsolve is a Pioneer Sponsor of A New Adventure, AMA ... Read more


Published: 2022 | Resource type: Guide/tools

A man in a suit leans back with fingers spread and mouth open.

Case study: Apples and Snakes – developing audiences for the future

Janet Alderman, Digital and Marketing Manager at the spoken word trailblazers Apples and Snakes shares how they developed new frameworks and audience plans as part of their time on the change management programme, Shared Ambition.


Published: 2022 | Resource type: Case studies

A large stop watch with the word 'deadline'in red, capital letters at the top

How to build a content plan from scratch

In the third of a series of practical guides, Kat Harrison-Dibbits, Head of Communications at Manchester’s multi-arts venue HOME, shows us how to build a content plan from scratch. Part of a series on effective communications.


Published: 2021 | Resource type: Guide/tools

A sign saying Come in, we're open hangs on a bicycle in front of an outdoor table.

17 things all arts marketers should do now to prepare for reopening

Kizzie Burkett, Account Manager at the international arts and live entertainment marketing agency AKA outlines 17 productive and real actions you can take now to enable you to put your best foot forwards before reopening.


Published: 2021 | Resource type: Article

Test tubes and jars

Be realistic about what you can achieve and when #ADA

Steffy Clements, Projects Manager at Cape Farewell acknowledges that it’s OK to wait until resources are in place as part of her fellowship at The Audience Diversity Academy.


Published: 2020 | Resource type: Case studies

Guide to measuring return on investment

Guide to measuring return on investment (ROI)

Discover what ROI is, how to use it to your advantage and how it can and should be applied to the marketing choices we make as we plan.


Published: 2015 | Resource type: Guide/tools

Planning for social media during holiday seasons

First published on Idek a cultural marketing blog based in Sweden, this article provides a few tips on ensuring your organisation plans its social media presence during the summer holiday season to ensure you don’t lose your audience’s attention, and that small issues or emergencies can be dealt with swiftly and effectively.


Published: 2014 | Resource type: Case studies

Arts Attendance in Ireland 2012-2013

Arts Audiences works within Ireland to build knowledge and expertise within the arts about audiences through a range of initiatives and training courses. Arts Audiences is funded by The Arts Council/ An Chomairle Ealaoin and is a partnership initiative of The Arts Council and Temple Bar Cultural Trust. The annual Arts Attendance in Ireland report ... Read more


Published: 2013 | Resource type: Research

How to raise money from individuals

This manual gives detailed advice on how to encourage people to give money. It looks at why people give, how much is given and why people choose to support the arts. It then suggests an eight step plan which includes identifying your targets (who to approach), getting your targets involved, different ways to ask and ... Read more


Published: 2006 | Resource type: Guide/tools

Cross-departmental working on marketing strategy

Open-City is an independent, not-for-profit organisation that aims to be at the centre of creating better places – and a better city. With a limited budget and no specific marketing role within its team, this case study describes how Open-City delivers a marketing campaign and plan, which is shared by all staff and volunteers.


Published: 2013 | Resource type: Case studies

Who do you want on your front row?

In this article, Chris Grady provides an introduction to the basics of developing a marketing strategy for your event, starting with the question: who do you want on your front row? Chris discusses the importance of identifying the five key customers you want to ensure attends your event and consider these people at the very first stages ... Read more


Published: 2013 | Resource type: article

hand holding pocket watch

Balancing long and short term marketing planning

This short article from MediaCom Edinburgh reminds us that marketing impact must not be measured on short term evaluation alone. It recommends ‘The Long and the Short of It’ as a good read for anyone interested in better balancing short and long term marketing goals.


Published: 2013 | Resource type: article

Six points to consider before making a marketing video

When planning a marketing video it is important to identify its target audience and marketing objectives, and to ensure content is not overshadowed by artistic expression. A distribution strategy needs to be devised and, wherever possible, outcomes measured. This comprehensive guide identifies six key points to consider when planning a marketing video to ensure the video ... Read more


Published: 2013 | Resource type: Guide/tools

How research can make your marketing more strategic

This seminar looks at how research can provide insight into audiences that will lead to robust business planning, more strategic marketing, and make your communications more effective. Taking Research, Why Bother? As it’s starting point It provides an overview of different research tools that can equip your organisation to engage with its public, and become ... Read more


Published: 2009 | Resource type: Case studies

This Way Up

This Way Up – a guide to arts marketing planning

A practical hands-on guide to writing a marketing plan and building audiences, aimed at people working in small scale organisations with limited marketing resources.


Published: 2007 | Resource type: Guide/tools