Soph McCormack-Gow, Head of Customer Success at CultureSuite tells us how to drive cultural relevance through personalisation. A wealth of insight and lots of actionable takeaways whatever your budget. A recording of CultureSuite’s session at Arts Marketing Association’s Conference, 2024.

Georgina Brook, Senior Content Strategist at One Further starts from the assumption that ‘all models are wrong, but some are useful’ in this insightful look at how to categorise digital users.  First published on the Cultural Content newsletter of digital specialists One Further.

This guide and template created by Thrive will help you identify your ideal audiences.

This report takes stock of audience engagement activities. To help make sense of this rapidly developing landscape, an ‘Arc of Engagement’ model is proposed to aid in understanding the stages through which audience members pass in constructing unique experiences around a shared work of art. Drawing from audience studies in the dance, theatre and classical music fields, six diverse audience typologies are described ... Read more