Email newsletters are an easy, instantaneous and relatively inexpensive way to grab the attention of your audience with relevant information that they want to read. Here are a few of the top tips before you start! By applying some simple rules, they can become much more effective, including planning ahead, doing your homework, asking permission, ... Read more

Gift Aid is a simple way for your charity to increase the value of gifts of money received from UK taxpayers. This factsheet will help you grasp the basics of Gift Aid, how it works, what it’s worth to your organisation and why Gift Aid declarations are so important.

Purple Seven’s Vital Statistics box office analysis system is the starting point for this presentation to the AMA New Media Marketing Day, on creating the best email marketing campaigns. It covers such aspects as why use email, driving visits to your website, boosting email sign-up rates, best practice in design for an email, the use ... Read more

These guidelines from the Ford Motor Company for its staff are an at-a-glance summary of how to behave in the social media world in an ethical and responsible way , observing lines between the company and private views, honesty, good manners, and times when they might have to refer upwards. Useful for any arts marketer, ... Read more

A basic guide from the Association of Photographers into good photographic practice.

In this digital age, when even the most average photographer can take a good enough picture and enhance it with some software, it seems that almost anyone can pass themselves off as a photographer. However, only a few very skilled creative photographers are actually worth investing in. A picture is only worth a thousand words when it captures a thousand words, i.e. a story. This case study ... Read more