An audience workbook for performing artists written by Lisa Baxter, The Experience Business and beautifully illustrated by Philippe Brasseur. Designed by Creative Scotland. Supported by The National Lottery through Creative Scotland. Created to inform the ‘audience benefit’ element of Creative Scotland’s Touring Fund application its uses aren’t limited to just that. It can be used in many ways and ... Read more

Consider This share their top tips to make your dance or performing arts school stand out.

Forced Entertainment is a theatre company based in Sheffield, UK, who produces contemporary devised performances that tour worldwide. In April 2013, they performed one of their most popular pieces –  Quizoola! – continuously for 24 hours at the Barbican as part of the SPILL festival. The entire piece was streamed online via a live webcast and Twitter users were ... Read more

The Royal Shakespeare Company (RSC) and Google Creative Lab considered the question: “what would a play look like on the internet?” The outcome was an ambitious idea to stage A Midsummer Night’s Dream in real-time over the course of three days in June 2013.  Characters in Midsummer Night’s Dreaming (#dream40) also shared snippets – photos, text updates ... Read more

Twelve case studies of arts engagement projects working with older people and families in London. The case studies share the learning from Audiences London’s Family Advocates Programme, BAC’s work with non-professional older artists, a skills exchange with Building Exploratory, an architecture centre and Cubitt, a gallery and studios regarding work with older audiences, Royal Philharmonic Orchestra & Tate ... Read more

This short guide outlines the ways in which dance studio’s can market themselves to dancers and dance students.

Subscription schemes are used by major American institutions to sell theatre tickets in bulk. These schemes often act as a starting point for increasing customer loyalty – by encouraging customers to attend more frequently, it is hoped that they will eventually become a friend or a donor. Consultant Debbie Richards explains the benefits of this ... Read more

An article about the impact of a processional performance of Emergency Exit Arts’ Runga Rung show in Bournemouth. Programmed by Bournemouth Borough Council’s Arts Development Unit, the events chief aim was to raise the profile of good quality participatory arts work in Bournemouth and saw almost four thousand people take to the streets to enjoy ... Read more

Looks at how social networks are changing the way audiences engage with arts and culture. What do we have that makes our content more interesting? How can organisations promote the experience of a physical event or performance to online audiences?

National Theatre Wales creates bold, invigorating theatre in the English language, rooted in Wales and with an international reach. Without a building of their own, in their first year they focused on creating a series of new productions, each one in a different location, many of them site specific: the Theatre Map of Wales. Being a non-building-based theatre company has enabled ... Read more

A guide to benchmarking your business and marketing performance against other organisations.