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Top five tips for communicating with families online

Based on regular consultation with families about what they want to see from museum and heritage sites Jocelyn Murdoch, Content and Communications Manager at Kids in Museums outlines top tips to communicate your offer. First published on the Cultural Content newsletter of digital specialists One Further.

Published: 2023 | Resource type: Guide/tools

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eCommerce: Getting started

This webinar recording is one of four Digital Heritage Lab webinars that took place in April and May 2020 to provide free support to small and medium sized heritage organisations during the COVID-19 pandemic. In this webinar Emma Forward looks at: types of eCommerce products; overview of the main eCommerce platforms; how to attract customers; ... Read more

Published: 2020 | Resource type: Webinars and films

Filming Gear

How museums can generate revenue through digital content and virtual experiences

As museums look to generate revenue through virtual initiatives, Cuseum highlight six ideas to consider from online events to virtual membership. Tailored for museums across the US but useful wherever you work and whatever part of the sector.

Published: 2020 | Resource type: Research

Guidance: Online working and online Safeguarding

 This guidance has been compiled in partnership between the Culture, Health & Wellbeing Alliance, Arts Marketing Association, 64million Artists, and Real Ideas. It is designed to support anyone working online. It covers two areas: a general guide to meeting online, and how to make the space as welcoming and safe as possible; and online safeguarding ... Read more

Published: 2020 | Resource type: Guide/tools

A beginner’s guide to Search Engine Optimisation (SEO) in the arts

Search Engine Optimisation expert Manuela Rotstein takes you through the basic steps to improve your website’s ranking and boost visits to your site.

Published: 2019 | Resource type: Guide/tools

The Space’s Online Audience Toolkit

The Space knows building audiences online isn’t always easy. There are lots of options for platforms to host your content, tools to track it and metrics to measure it. From their work across the cultural sector, they know there’s a demand for guidance on effective online audience engagement. This Toolkit is a starting point – ... Read more

Published: 2019 | Resource type: Guide/tools

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Art UK Audience Broadening Initiative Report 2018

A report by The Audience Agency following their work with Art UK to diversify their online audiences, specifically focussing on attracting BAME and 16 – 24 year olds.

Published: 2018 | Resource type: Research

Velo Marketing

Google Ad Grants: Free online advertising for non-profits

Make the most from Google’s free online advertising service with this handy guide from Velo Marketing.

Published: 2016 | Resource type: Guide/tools


Tracking your audiences online engagement

This resource will help you understand why tracking your audience’s online motivations is important and give you practical suggestions about how you can use online surveys effectively to explore these motivations within a logical research orientated methodology. This is one of ten digital guides commissioned by The Audience Agency from Culture24 as part of Audience Finder, the ... Read more

Published: 2014 | Resource type: Guide/tools

Culture 24

Understanding Facebook Insights

This guide, commissioned by The Audience Agency from Culture24 as part of Audience Finder, takes you through each aspect of the Facebook Page Insights interface and explains what the graphs and tables mean and how they can be useful to you.

Published: 2014 | Resource type: Guide/tools

Taking accessibility online

This Australian case study outlines a two stage approach taken to ensuring young people with disabilities, their families and carers are able to access and participate in arts and cultural services in Western Australia. The project was led by Propel Youth Arts WA in partnership with the Swan Friendship Club of Western Australia and Junkadelic. ... Read more

Published: 2012 | Resource type: Case studies

The V&A Channel: making and sharing short films

In March 2010 the Victoria and Albert Museum launched its online platform the V&A Channel to house an exciting and ever-changing output of high-quality films relating to the Museum and its activities.  The aim was to create a distinctive and compelling content provider, and bring the innovative approach and philosophy of the Museum’s V&A magazine ... Read more

Published: 2014 | Resource type: Case studies


Manchester Literature Festival’s 2013 digital marketing campaign

The Manchester Literature Festival has taken place every October since 2006 and is the city’s largest literary event. In this case study, Kate Feld describes the Festival’s 2013 online digital marketing campaign, which included e-newsletters, Facebook, Twitter and blogging. The success of this campaign, particularly its social media activity, contributed to the Festival attracting a larger and ... Read more

Published: 2014 | Resource type: Case studies

Borrowing library books online: establishing demand

This research was commissioned to gauge user reaction to online book lending: the likely price-range different groups may be willing to pay for the service, preferences in delivery options and a view on likely levels of usage. This qualitative research involved 220 of whom one third were interested in online book loans. The essentials for ... Read more

Published: 2009 | Resource type: Guide/tools

How to effectively engage the school leaver/young student market

This non-arts case study demonstrates how to effectively engage the school leaver/young student market.  It tells the story of how in 2012 MediaCom Edinburgh and Teesside University set about to increase student admissions in the face of double digit declines across the competitive set (post-1992 universities in the north of England).  With Teesside University having ... Read more

Published: 2013 | Resource type: Case studies

Using social media to develop a broad range of audiences

This case study from Scottish Book Trust describes how they used social media to develop a broad range of audiences for Scotland’s first week-long national celebration of books and reading.  Working with a range of online and offline partners, Scottish Book Trust developed a Book Week Scotland brand voice for social media activity (Facebook saw ... Read more

Published: 2013 | Resource type: Case studies

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Digital data – analytics are not just for nerds

In this article, Owen Buttolph, Business Analyst at MediaCom Edinburgh, discusses the importance of website analytics and provides a brief overview of two approaches to analysing digital data.

Published: 2013 | Resource type: article

Media snacking and conversations with young people

Media snacking is a term to explain how we consume the current media menu which is now served and available in totally different ways and on/through a variety of technological platforms/avenues. Sara Marsh caught up with DK of mediasnackers to find out more …

Published: 2013 | Resource type: Guide/tools

Using video online

In the UK theatre world, the National Theatre has quietly led the way with its online video strategy. In 2007, Neill Torbit wrote this piece for JAM; the arts marketing journal, about his experiences of working with Sarah Hunt, marketing manager at the National Theatre on their promotional online videos.

Published: 2007 | Resource type: Case studies

Web terms: what they mean for websites and business

A glossary of web technology terms: what they mean for websites and business.

Published: 2007 | Resource type: Guide/tools