These recipes for success give you all the ingredients you need to bring first-time audience members back again and again. A Spektrix resource created in collaboration with Indigo Ltd.

If you’re interested in deepening your understanding of first-time attenders and ways to develop loyalty, this report guides you through the latest data and gives clear, actionable recommendations.  Tomorrow’s Audience is an Indigo Share: Hot Topic.

Lizzie Peabody is the producer and host of the Smithsonian’s flagship podcast Sidedoor. Lizzie talks us through her approach to reaching new audiences wherever they are.  One of a series of podcasts with museum people by For Arts Sake.

The British Museum held the largest exhibition of manga ever to take place outside of Japan. They used the exhibition to successfully reach new audiences and to support a perception shift for the museum. Ella Lewis-Collins, Senior Marketing Manager, British Museum and Sylvie Harding, Research Executive, Morris Hargreaves McIntyre take us through what they did.

Arts Fundraising & Philanthropy Fellow and Back to Ours Producer Nesta Nelson takes a deep dive into how they’ve started engaging new and exiting audiences digitally throughout the Coronavirus pandemic.

Anna Bennett, Marketing and Press Officer at the Orchestra of the Age of Enlightenment looks at how to reduce engagement barriers as part of her Fellowship at the Audience Diversity Academy 

The second blog by Katie Burse (Programming and Participation Manager) and Sophie Wright (Communications) at artsdepot as part of their Fellowship at the Audience Diversity Academy 

The third blog from China Plate is from Sarah Isaacs (Administrator and Digital lead) as part of her Fellowship at the Audience Diversity Academy 

The second blog from China Plate  is from Sarah Isaacs (Administrator and Digital Lead)  as part of her Fellowship at the Audience Diversity Academy 

The second blog by Jaysika Dennis (Communications and Marketing) at Inspire: Culture, Learning and Libraries as part of her Fellowship at the Audience Diversity Academy 

The first blog by Leo Doulton (Digital Content and Promotion) and Anna Gregg (Administrative Director ) at Tête à Tête  as part of their Fellowship at the Audience Diversity Academy 

The first blog by Katie Burse (Programming and Participation Manager) and Sophie Wright (Communications) at artsdepot as part of their Fellowship at the Audience Diversity Academy 

The first blog by Rachel Evans (Communications) and Sam Moore (Learning) at Northern Ballet as part of their Fellowship at the Audience Diversity Academy 

The first blog by Joy Corcec (Communications Officer) and Imogen Lloyd (Digital Marketing Officer)  at Culture Coventry as part of their Fellowship at the Audience Diversity Academy 

Morris Hargreaves McIntyre (MHM) take us through how they helped one of London’s newest cultural attractions, The Postal Museum, develop audiences for a new and untested concept.