AMA Conference 2020

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Asset management

This introduction to asset management explains what an asset is — tangible and intangible — how to identify your assets and what value and income you can derive from assets. It considers the potential gains —  turnover, profit and audiences — in working your assets to their full capacity.


Published: 2018 | Resource type: Guide/tools

Chickenshed Diversifying Income Case study

Discover how Chickenshed leveraged its expertise in order to diversify its income and maximise the commercial benefit of its existing assets with the launch of its Corporate Training programme.


Published: 2018 | Resource type: Case studies

Identifying and monetising your digital assets and IP

Penny Nagle shares some case study examples plus tips and tools to help you identify and monetise your digital assets and IP.


Published: 2017 | Resource type: Guide/tools