AMA Conference 2020

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Mixture Matters: The challenges and opportunities in the business models of Craft Development Organisations

The Catalyst Craft Consortium – comprising of Bluecoat Display Centre, Liverpool; Craftspace, Birmingham; Devon Guild, Bovey Tracey, Devon; Manchester Craft & Design Centre; and Smiths Row, Bury St Edmunds, Suffolk – has been working to develop skills and evidence to attract philanthropy and investment, and explore new areas of fundraising. The consortium commissioned this report to investigate the ... Read more


Published: May 2015 | Resource type: Research

A potted history of arts marketing

A history of arts marketing going back to the 1970s and the lack of any marketing activity, through to the creation of marketing departments and consortia, to the present day’s audience development agencies. Followed by an exploration of how arts marketing strategies can use the Ansoff matrix (new and existing markets and products) and how ... Read more


Published: 2004 | Resource type: article

Larry Tamburri, Douglas W Kinzey and Bruce Coppock presenting

Implementing a different revenue model: an orchestra case study

Discover a radical new revenue model for orchestras, which challenges the traditional ‘three legged stool’ revenue model and outlines a significantly different system operated by the Saint Paul Chamber Orchestra.


Published: 2013 | Resource type: article

Arts Engagement with older people and families

Twelve case studies of arts engagement projects working with older people and families in London. The case studies share the learning from Audiences London’s Family Advocates Programme, BAC’s work with non-professional older artists, a skills exchange with Building Exploratory, an architecture centre and Cubitt, a gallery and studios regarding work with older audiences, Royal Philharmonic Orchestra & Tate ... Read more


Published: 2011 | Resource type: Case studies

Museums and Heritage Show Front Cover

Visitor behaviour and engagement in the museums and heritage sector

This document brings together a vast body of research and experience to demonstrate how research can develop museums’ and galleries’ ambitions, vision, models and methodologies to enable a much more meaningful measure of impact and value.


Published: 2005 | Resource type: Guide/tools

The theory and rationale behind adult participatory arts practice

An analysis of some London arts companies that have participation and engagement at the heart of their arts creation and delivery models. The review involved organisations that work in some of the most challenging circumstances possible in London – in prisons, in hostels for homeless people, in healthcare settings, in daycare centres for people affected ... Read more


Published: 2010 | Resource type: article

Creating a healthy visual arts ecology: how to strengthen your business model

This report was commissioned by Arts Council England and the Turning Point Network to assist members of the network to review and strengthen their own business models. The primary focus of the report is on what these organisations could (and need) to change – rather than what is working well. The report offers several change recommendations ... Read more


Published: 2011 | Resource type: Research

Adapting to survive – designing for resilience

The break-out sessions at All About Audiences’ ‘adapting to survive’ conference in 2011 looked at Adaptive Resilience – and what assets you might have to help you; Designing for Resilience – what organisational structures define a resilient company; Creative Problem Solving- how to release innovative thinking in your team; Collaborative Working – looking at the ... Read more


Published: 2011 | Resource type: Case studies

How the arts can survive in tough times

The All About Audiences conference in 2011 was framed by the increasing funding crisis in the arts. Arts marketers heard from keynote speakers Ivan Lewis MP (Shadow Secretary of State for Culture, Media & Sport), Mark Robinson (Founder and Director of Thinking Practice). Susan Royce (Change Management Consultant) and Paul Smith (Executive Director of Liverpool ... Read more


Published: 2011 | Resource type: article