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A woman looks up at a hammerhead shark swimming in a huge aquarium.

Small changes, big results. Innovative approaches to ticketing, fundraising and more

To meet a complex and rapidly changing environment, we need to respond differently. We must make innovation routine. This playbook is full of real-world examples that explore embracing creative approaches to meet longstanding challenges. A Tessitura resource.

Published: 2024 | Resource type: Guide/tools

Two red, heart-shaped balloons against a bright, blue sky.

Audiences at the Heart: Ticketsolve collection

A collection of resources from the ticketing, marketing, CRM, fundraising and memberships platform for arts and culture organisations, Ticketsolve.  A Lead Sponsor for Audiences at the Heart, AMA Conference 2023, Leeds.

Published: 2023 | Resource type: Guide/tools

Podcast: Jen Chapman – launching a new membership scheme during a pandemic

Hannah Mason, Head of Social Entrepreneur Support, Creative United talks to Jen Chapman Head of Marketing and Sales, Storyhouse about launching a new membership scheme during a pandemic. One of a series of AMAculturehive podcasts commissioned for The Learning Lounge, AMA Arts Marketing Festival 2020.

Published: 2020 | Resource type: Podcasts

Man holding a mobile phone looking at digital membership

Webinar: Membership predictions, priorities and problem-solving

A webinar by Cuseum as part of their Membership Mondays series. What will membership look like in 2021? From navigating digital priorities, recapturing lapsed members from COVID-19, devoting new resources towards diversity & inclusion, finding an equilibrium between virtual and in-person engagement, to implementing new membership models, membership departments are working hard to create roadmaps ... Read more

Published: 2021 | Resource type: Webinars and films

Membership organisations: staying relevant

A playbook of tactics for membership organisations to take advantage of changing attitudes. Developed by Freestyle following research with over 2,000 UK adults exploring  expectations, behaviours and attitudes to memberships.

Published: 2021 | Resource type: Research

Building online relationships with supporters

Lucy Costello, Head of Marketing at Ticketsolve tells us its time to think like a consumer not a fundraiser.

Published: 2020 | Resource type: Research

Filming Gear

How museums can generate revenue through digital content and virtual experiences

As museums look to generate revenue through virtual initiatives, Cuseum highlight six ideas to consider from online events to virtual membership. Tailored for museums across the US but useful wherever you work and whatever part of the sector.

Published: 2020 | Resource type: Research

Webinar:Expanding the Member/Friends Experience during Coronavirus

One of a series of webinars by Cuseum in response to the changing landscape caused by the Coronavirus pandemic. As museums continue to prolong their physical closures due to coronavirus, membership and development professionals are encountering new challenges. Now that in-person visits and special exhibition tickets can no longer serve as a primary benefit to members, how ... Read more

Published: 2020 | Resource type: Article

Are your friends holding you back?

Membership schemes are, by their nature, transactional. David Burgess asks ‘At the point of asking someone to become a Friend you are asking them to make a ‘value for money’ judgement – is the package of benefits worth (at least) the amount I am being asked to pay?’

Published: 2017 | Resource type: Guide/tools

Sadler’s Wells’ New Membership Scheme

How Sadler’s Wells made changes to its new membership scheme to increase new Members by over 50%. Director of Marketing & Sales at Sadler’s Wells Sebastian Cheswright Cater explains exactly what has changed.

Published: 2017 | Resource type: Case studies

Chapter Caffi Bar

Chapter Clwb: a business membership scheme

Chapter shares the results of its business membership scheme. From creation to promotion, discover top tips for a successful scheme.

Published: 2016 | Resource type: Case studies

QUAD 100 Club logo

QUAD 100 Club: developing entry level corporate support

Derby QUAD reveals the results of its corporate club package and shares top tips for creating a scheme of your own.

Published: 2016 | Resource type: Case studies

50 50 Business Membership Programme

Connecting with the business community

Gain inspiration for building relationships with the business community in this case study on Dorchester Arts’ 50/50 Business Membership Programme.

Published: 2016 | Resource type: Case studies


Membership schemes for young people – youth engagement and participation

Describes how Harrow Arts Centre turned their wish to engage with more young people into a programme of participatory projects led by 13-25 year olds. Following the centre’s taking part in the A Night Less Ordinary event, one of these projects developed into The Guestlist, a membership scheme created by and for young audiences.

Published: 2013 | Resource type: Case studies

Becoming an engaged organisation

The former Director General of the National Trust explains how she took the Trust  from an inward-looking, traditional membership organisation to being a highly engaged one, encouraging its members to connect and participate on many different levels.

Published: 2012 | Resource type: Case studies