This toolkit from Arts Tasmania offers advice on how to gain free publicity.  This practical resource gives many useful tips including how to prepare a media release and how to deal with media enquiries (including being interviewed by the media).  Handy examples of media releases are also included.  This easy to follow guide has been ... Read more

From humble beginnings the Celtic Connections festival has grown from a single-venue event to a network of performances by an impressive array of international and local artists. The fundamental aim of the festival is to build connections, networks and relationships through traditional music and culture. This ethos of connecting networks is also reflected in the management of the event.

So, Facebook has launched #facebook.  So what?  This short article from MediaCom Edinburgh considers the difference between the Twitter hashtag and the Facebook hashtag.  How will Facebook’s complex privacy settings affect the success of the Facebook hashtag?  Read what one of the UK’s leading media planning and buying agencies has to say about it.

A general introduction to core press and PR topics for the cultural sector, aimed at supporting marketers and artists working in the arts.