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Insight: The Attention Economy – insights on media consumption
Published: 2024 | Resource type: Webinars and films

20 Quick Fixes (training video)
Published: January 2014 | Resource type: Guide/tools

Young Critics: reviewers in the regions
Published: 2016 | Resource type: Case studies

A guide to getting free publicity
Published: 2013 | Resource type: Guide/tools

Using innovation to develop library as a ‘concept’ media centre
Published: 2014 | Resource type: article

Media snacking and conversations with young people
Published: 2013 | Resource type: Guide/tools

Using video online
Published: 2007 | Resource type: Case studies

Making media connections at the Celtic Connections festival
Published: 2008 | Resource type: Case studies

Introducing Facebook hashtags
Published: 2013 | Resource type: article

Balancing long and short term marketing planning
Published: 2013 | Resource type: article

How ethnography can be used in arts marketing
Published: 2008 | Resource type: article

Scottish Government's organ donation campaign
Published: 2013 | Resource type: Case studies

How a ground-breaking campaign changed Scottish women’s behaviour
Published: 2013 | Resource type: Case studies

Ambient media campaign: V&A Quilts 1700-2010
Published: 2013 | Resource type: Case studies

Maintaining successful profiles across multiple social media platforms
Published: 2013 | Resource type: Case studies

Pitching to the UK national press from the regions
Published: 2013 | Resource type: Guide/tools

Media campaign for the re-launch of HMS Belfast, May 2012
Published: 2013 | Resource type: Case studies

Arts Engagement with older people and families
Published: 2011 | Resource type: Case studies

Public relations and the media – an introduction for arts and cultural marketers
Published: 2009 | Resource type: Guide/tools

How and why businesses in and around Manchester are using Twitter
Published: 2010 | Resource type: Guide/tools