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How to measure your PR campaign

In the first of a series of thought-provoking and practical guides, Head of Communications at Manchester’s multi-arts venue HOME, Kat Harrison-Dibbits outlines the steps needed to effectively measure your PR campaign.


Published: 2021 | Resource type: Guide/tools

Measuring social impact for creative businesses

This Prosper resource is a short introduction to measuring social impact for creative businesses. The measurement of social impact is an emerging concept and there are a number of different social models being developed and refined. The information in this resource is therefore for general guidance only and includes links to website with further information.


Published: 2018 | Resource type: Guide/tools

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Tracking your audiences online engagement

This resource will help you understand why tracking your audience’s online motivations is important and give you practical suggestions about how you can use online surveys effectively to explore these motivations within a logical research orientated methodology. This is one of ten digital guides commissioned by The Audience Agency from Culture24 as part of Audience Finder, the ... Read more


Published: 2014 | Resource type: Guide/tools

Measuring the value of business support

Arts & Business has developed a framework to measure the benefits of arts-business partnerships. Two case studies demonstrate how the framework measures inputs, outputs and community and business impacts.


Published: 2010 | Resource type: Case studies

How to measure return on investment (ROI)

Increasingly, cultural organisations and commercial sponsors are evaluating the impact of their partnerships – the return on investment. This factsheet explains the indicators – the outputs, outcomes and impacts that can be measured and evaluated during the life of a sponsorship partnership. It includes four case studies in different sectors of the arts.


Published: 2009 | Resource type: Guide/tools

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Understanding and measuring the value of the arts

How can arts organisations measure if they have an influence on the quality of life that they might want? In this keynote speech we are shown a participative process in six stages that makes any impact visible and recognises the intangible value of arts activity and its contribution to the quality of life.


Published: 2000 | Resource type: Research

Measuring intrinsic value

Measuring the intrinsic value of culture

This paper argues that the reluctance to use rigorous economic methods has hindered, rather than helped, the case for the arts. It seeks to demonstrate how economics can provide the tools to ‘measure’ and validate the intrinsic value of art.


Published: 2009 | Resource type: article

Making the arts relevant and meaningful

Given that we know why people engage with the arts, John Holden discusses how arts organisations can actually increase public engagement in the arts. In the context of positive shifts in policy and changes in the way we judge and measure the quality of the arts, he looks at the need for greater collaboration and ... Read more


Published: 2008 | Resource type: article

How and why businesses in and around Manchester are using Twitter

This guide shows how businesses use Twitter to market themselves and their work in Manchester, one of the most active Twitter communities in the country.  With clear illustrations of what the data on usage actually means, this analysis can help you to make sure you’re staying one step ahead of your competitors when using Twitter.


Published: 2010 | Resource type: Guide/tools

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Let’s Get Real – How to evaluate online success

‘Let’s Get Real’ details the online analytics methodology, research and key findings of a major study into how arts and cultural organisations can evaluate online success. It suggests new ways to plan, invest and collaborate on the development of digital cultural activities. The guide explains how to define what you are trying to do online, ... Read more


Published: 2011 | Resource type: Guide/tools

International comparisons on engagement with sport and culture

Ever wondered what the participation figures for sport and culture are like outside Great Britain?  How do we compare with Scandinavia? How does education across Europe affect participation levels?  This report outlines some of the key data gathered across Europe, highlighting where Great Britain does well, and where we might perhaps learn about engagement from ... Read more


Published: 2011 | Resource type: Research

A tale of two disciplines: managing marketing people

An extract from A Tale of Two Disciplines: Managing Marketing People. © The Chartered Institute of Marketing, 2005. Reproduced with kind permission. For the full paper please visit www.cim.co.uk.


Published: 2013 | Resource type: article

Building a value framework to assess the success of cultural projects

Learn how the Barbican’s marketing director, working together with the artistic director and financial director, created a Value Framework model for the venue. Designed to assess artistic projects across a variety of measures, some financial, some relating to audience development, some relating to environmental issues, this model enabled the Barbican to attach a real value ... Read more


Published: 2008 | Resource type: Guide/tools

How to take useful measures on social media and online activity

From realising what you want to achieve from your online and social media marketing activity, to setting measurable objectives and KPIs, to explaining some tools for how to measure them, this is a wise overview from an experienced consultant working in the commercial arena and with the Culture 24 digital measuring project. It will help ... Read more


Published: 2010 | Resource type: Guide/tools

Measuring the effectiveness of digital innovation

In order to see whether digital marketing efforts are working, cultural organisations have to measure the right things and use the right tools. This article looks at two case studies: one of a group of major UK institutions conducted by Culture 24, and another by The Powerhouse Museum in Sydney. It looks at how to choose the ... Read more


Published: 2011 | Resource type: Case studies